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Description

We are seeking a highly focused Program Manager to drive the implementation and adoption of new content capabilities, workflows, and AI-enabled tools across EU Prime & Marketing. This role ensures that new content capabilities don't stay theoretical — they are adopted, used, and scaled across teams and marketplaces.

As part of EU Prime & Marketing’s Content Marketing & AI Enablement team, the role ensures that newly defined content standards, learning systems, and tools are successfully embedded into day-to-day workflows across planning, creative development, delivery and optimization — across multiple EU marketplaces and functions.

The ideal candidate is a natural activator: someone who takes well-defined strategy and makes it land in the real world — with urgency, precision, and the ability to bring people along. They bring strong change management instincts, thrive in high-ambiguity environments, and are relentlessly hands-on.

This is a highly visible role that partners closely with the Head of Content Capabilities, Head of Content Planning, Senior Creative Operations Manager, creative delivery, performance channel owners and measurement teams; helping build a full-funnel content marketing system that delivers measurable business outcomes, through efficient and effective creative solutions.

Key job responsibilities
Capability Implementation & Adoption
- Drive rollout and adoption of new content capabilities, including content effectiveness frameworks and AI-enabled workflows.
- Translate capability designs into clear, actionable workflows and ways of working for partner teams.
- Ensure consistent usage across teams and markets, identifying and addressing adoption gaps.
- Lead change management planning and execution for new capability rollouts — including communication, training, and readiness assessment across impacted teams.
- Manage administration of third-party tools such as licensing, access rights and policy compliance

Pilot Execution & Scaling
- Partner campaign planning and creative teams in execution of lifecycle and full-funnel pilots to test and refine new capabilities.
- Identify friction points in real workflows and rapidly iterate solutions.
- Codify learnings into scalable playbooks and implementation patterns that can travel across EU markets.

Cross-Functional Orchestration
- Partner closely with Content Operations, Creative Delivery, and Capability/Product leads to embed new ways of working into existing processes.
- Act as the connective layer across strategy, production, and platform enablement teams.
- Drive alignment across stakeholders and ensure clarity on roles, responsibilities, and expectations.

Mechanisms & Continuous Improvement
- Establish mechanisms to track adoption, usage, and impact of new capabilities.
- Surface insights and recommendations to continuously improve workflows and tools.
- Ensure feedback loops are in place between users, capability leads, and the broader Content Capabilities team.

About the team
We are a new team within EU Marketing & Prime, focused on Content Marketing and AI Enablement. We build and scale content across all marketing channels, lifecycle priorities, and funnel stages — using AI and automation to raise the bar on speed, quality, and impact. This role is the fuel that powers the operational engine of the team: ensuring we deliver efficient and effective work that drives meaningful business outcomes and positively impacts customer experiences. We are designing a content operating system connecting strategy, planning, and execution — and this role ensures that teams are provisioned with the right data and timely moments to make optimal decisions.