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Description

The Social Marketing team focuses on ensuring the right content reaches the right customer wherever they are on social. We connect customers to relevant products through engaging, timely, and contextually meaningful experiences. We continuously evolve how products are discovered by translating customer behavior, trends, and platform dynamics into content that feels native, personalized, and aligned to how customers shop today.

The Senior Product Marketing Manager, Fashion & Fitness owns paid social marketing for the Fashion & Fitness vertical — driving performance through the intersection of creative strategy, merchandising, and channel execution. This role translates category trends, cultural moments, and customer behavior into high-performing social programs that drive efficient spend and measurable conversion across Meta, TikTok, Pinterest, and more.

This leader will drive paid social performance for Fashion & Fitness by setting the creative and merchandising strategy that fuels channel efficiency. They will establish how products are selected, positioned, and brought to life in platform-native formats — translating emerging trends, seasonal moments, and performance signals into compelling programs, while continuously evolving strategy through experimentation and data-driven iteration. This role requires a performance marketing mindset paired with strong creative judgment and merchandising instincts — someone who understands how creative and product decisions directly drive ROAS, CTR, and downstream conversion.

As an Individual Contributor, you will operate in close partnership with the Social Marketing team, Fashion & Fitness Marketing team, and creative teams — ensuring creative and merchandising inputs are tightly aligned to channel strategy, optimization cycles, and efficient media investment. You will stay deeply connected to Fashion & Fitness trends, emerging brands, and evolving platform formats, using those insights to inform both near-term execution and long-term creative direction.

Key job responsibilities
- Own paid social marketing for Fashion & Fitness — driving performance and efficiency through creative strategy, merchandising, and channel execution across social media applications in formats that feel native, trend-forward, and conversion-oriented
- Lead social merchandising strategy for Fashion & Fitness — curating hero SKUs and product assortments, identifying trend-driven selections, and partnering with category and merchant teams to align social creative to inventory and promotional priorities
- Translate performance data (CTR, CVR, ROAS, engagement) into actionable creative and merchandising briefs, closing the feedback loop between what runs and what gets built next to continuously improve paid social efficiency
- Partner closely with the Fashion & Fitness marketing team to align creative testing roadmaps with channel strategy, ensuring creative velocity and quality match the pace of optimization cycles and budget allocation decisions
- Partner with creative studios to develop performance-informed briefs and ensure creative output meets the quality, format, and velocity requirements of paid social channels
- Build and maintain a Fashion & Fitness trend intelligence function — monitoring platform trends, competitor creative, and cultural moments to inform proactive, seasonally-relevant campaign planning
- Develop scalable mechanisms for creative-to-merchandising alignment, including seasonal planning calendars, intake processes, and post-campaign creative retrospectives
- Communicate creative strategy, merchandising rationale, and performance insights to senior leadership through clear, concise narratives