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Product Marketing Manager, Zappos
Amazon
Marketing & Communications, Product
Madison, WI, USA
Posted on Apr 29, 2026
Description
The Product Marketing Manager will develop comprehensive marketing strategies including targeting, go-to-market planning, positioning, and marketing launch strategies. This role requires deep product knowledge to translate complex initiatives into compelling customer narratives and merchandising experiences.
The successful candidate will identify and evaluate opportunities to expand product offerings through strategic partnerships and inventory optimization. This includes developing curated shopping experiences across key categories (performance, kids, seasonal), analyzing product assortment opportunities, and creating strategies that drive customer acquisition and revenue growth. The role requires partnering with cross-functional teams to assess product fit, coordinate implementation, and launch new customer experiences.
The successful candidate will conduct competitive research to identify market opportunities, dive deep into customer needs through data analysis and insights, and aggregate inputs from multiple sources (customer data, industry trends, competitive intelligence) to launch data-driven strategies that drive revenue growth, customer acquisition, and product adoption. Strong cross-functional leadership is essential to influence partner teams across merchandising, buying, technology, operations, and analytics.