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Description

Amazon’s Prime Video is a premium on-demand video entertainment service that offers customers the greatest choice in what to watch from popular Prime Original TV shows (made by Amazon Studios) such as Lord of the Rings: Rings of Power, Fallout, and The Boys, to Prime Original Movies like The Idea Of You, Road House, and Red One. Prime Video is at the forefront of the entertainment industry and growing fast – now available in more than 240 countries and territories worldwide – and we work in a dynamic, and exciting environment where innovating on behalf of our customers is at the heart of everything we do.

The Prime Video International (PVI) Marketing Team is responsible for driving customer growth and engagement, through a broad combination of marketing channels across marketplaces. Our team owns the Owned & Operated (O&O) marketing channels including Prime Video Storefront, Email, Amazon retail, and more. We support markets across Europe, Latin America, Canada, and more.

We are seeking a data-driven, analytically rigorous marketing leader who will be responsible for defining and driving the Lifecycle Strategy & Analytics function for Prime Video International. This role sits at the intersection of customer intelligence and marketing execution, translating complex behavioral data into actionable cohort strategies that power lifecycle marketing across all our international markets.

As the Sr. Marketing Manager – Lifecycle Strategy & Analytics, you will be the strategic backbone of the O&O Lifecycle Marketing team. You will be responsible for (1) identifying and sizing the highest-impact customer segments and cohorts to prioritize in 2026 and beyond, accounting for differences across market archetypes, (2) mapping customer behaviors and movement patterns across O&O channels to surface trends and insights that directly inform the experimentation roadmaps of Lifecycle Marketing Managers, and (3) building and maintaining the analytical frameworks, reporting cadences, and measurement infrastructure that enable the team to track cohort performance, quantify marketing impact, and communicate progress to leadership.

Our environment is fast-paced and requires someone who is flexible, detail-oriented, and comfortable working effectively in a deadline-driven work environment with multiple regional stakeholders.

Key job responsibilities
- Define and maintain the priority customer segments/cohorts for lifecycle marketing across PVI markets. Size each cohort, establish clear entry/exit criteria, and articulate the strategic rationale for prioritization, accounting for market-level differences in customer composition and behavior.
- Analyze customer behavior across O&O channels (Storefront, Email, Amazon retail, etc.) to identify patterns, inflection points, and opportunities. Translate these insights into actionable briefs that power the experimentation strategies of Lifecycle Marketing Managers.
- Develop a deep understanding of how lifecycle dynamics differ across market archetypes (ship-first, video-first, expansion markets). Identify transferable learnings and market-specific nuances that inform differentiated strategies.
- Partner closely with Finance, Growth & Engagement Managers, Data Science, BI, and Personalization teams to perform deep dives, validate hypotheses, and identify trends/patterns that can be addressed with marketing interventions.
- Serve as the connective tissue between analytics and execution, ensuring that insights generated from data are translated into clear, prioritized recommendations that regional Lifecycle Marketing Managers can act on.