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Influencer Specialist, WFM Owned & Influencer
Amazon
Marketing & Communications
Austin, TX, USA
Posted on Apr 28, 2026
Description
This role owns the execution for Whole Foods Market’s influencer program, including managing creator relationships, writing influencer briefs, and managing contracts. Additionally, this role will own our supplier collaboration requests, building out our intake process, manage deliverable tracking, and provide content feedback.
Key job responsibilities
• Creator Relationship Management – Build and maintain relationships with brand advocates.
• Brief Framework Development – Write influencer briefs to ensure high quality of content across all influencers.
• Supplier collaboration – Inspect and recommend changes to our supplier collaboration requests, building a robust content arm for social that also supports our suppliers.
A day in the life
You'll spend your day building relationships with influencers and suppliers across Instagram, TikTok, and YouTube. Responsible for sourcing new talent, coordinating partnerships, and ensuring content aligns with Whole Foods' social strategy.
About the team
You'll join Whole Foods Market's Social Media & Influencer Marketing team as Influencer Specialist, reporting to the Head of Owned & Influencer, working with the Influencer Manager, collaborating daily to build authentic creator partnerships.