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Description

At Amazon, we are reinventing how to attract and hire exceptional talent at scale. The Attraction, Influence, and Marketing (AIM) organization is seeking a high-judgment, well-organized, self-motivated, and creative content strategist to power the content engine behind Amazon's employee amplification program. This role will own all content creation, messaging development, and quality across the program, ensuring every piece of employee-generated content is on-brand, policy-compliant, and built to drive measurable hiring outcomes.

As a successful candidate, you'll have a proven track record of creating compelling content that moves people to act — not just engage. You should live and breathe content across formats (LinkedIn posts, executive thought leadership, campaign messaging, training materials) and understand how to write for different voices while maintaining brand consistency. You're excited about the intersection of AI and content creation — using generative AI tools to build scalable content systems while preserving authenticity and human voice. You should have strong creative instincts paired with analytical rigor, using performance data to continuously refine what works. This is a role that requires both storytelling craft and operational discipline — on a team that works hard and has fun.

Key job responsibilities
Content Strategy & Library Management: Own the employee amplification content library. Develop and maintain LinkedIn-ready post templates, messaging frameworks, talking points, and storytelling guides aligned to Amazon's Employee Value Proposition (EVP), inclusive language standards, and employer brand guidelines. Continuously refresh content based on performance data, hiring priority shifts, and platform changes.

AI Content Development: Partner with the Tech team to develop, test, and refine AI-generated content prompts and outputs for the program's drafting tools. Define quality standards for AI-generated posts. Create prompt frameworks that produce on-brand, policy-compliant content across different role types and talent audiences. Build feedback loops that improve AI content quality over time.

Campaign Content: Create targeted, requisition-aligned LinkedIn content for hiring-aligned activation campaigns. Develop content packages for priority domains that include role-specific posts, team culture narratives, and hiring manager talking points. Ensure all content is pre-approved and pre-staged in the distribution platform before activation windows open.

Executive Messaging: Develop messaging frameworks and suggested content for executive thought leadership. Create talking points that align executive voices with target talent segments. Ensure executive content builds credibility with passive talent markets without reading as promotional.

PR Content Coordination: Own the operational PR partnership for program content — day-to-day messaging alignment, content approval workflows, and coordination on earned media amplification. Partner with PR and Executive Communications to ensure messaging aligns with Amazon's broader corporate narrative. Implement guardrails and escalation paths for sensitive content.

Self-Serve Templates & Training: Create and maintain self-serve content resources that enable broad employee participation — posting templates, best practice guides, LinkedIn optimization tips, and training modules. Reduce the barrier to safe participation for any Amazon employee.

Content Localization: Adapt content and messaging for new regional markets as the program expands, ensuring cultural relevance and local hiring priority alignment while maintaining global brand consistency.

Measurement & Optimization: Track content-level performance metrics — engagement rates, click-through rates, and conversion performance by content type and format. Surface insights that inform strategy refinements. Identify top-performing patterns and scale them.

Cross-Functional Partnership: Partner with Employer Brand, Creative Services, and Organic Social teams to ensure program content is consistent with Amazon's broader talent marketing creative direction and complements rather than competes with other channels.

About the team
Amazon's Attraction, Influence, and Marketing organization is a dynamic team of marketing professionals dedicated to attracting and engaging top talent across Amazon's diverse business segments. The Employee Amplification team operates at the intersection of employee voice and talent brand, building the mechanisms that transform authentic employee storytelling into a measurable hiring channel. We're passionate about proving that the recruiting tool Amazon has is the people who already work here — and we're building the content engine to activate that at scale.