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Description

Transparency represents an opportunity to raise retail industry standards around authenticity, product transparency, and supply chain tracking. Transparency is a strategic new software-as-a-service launched by Amazon for the global consumer goods industry. We are focused on building a global service which allows consumer brands and consumers to trace the origin of items throughout the supply chain ensuring only authentic items enter the supply chain. The Transparency service is focused on preventing the receipt and sale of counterfeit goods both online and offline. Our customers include individual consumer brands who sell both on and off of Amazon direct and through a network of direct and third-party sellers.

We are seeking a Marketing Manager to own both demand generation strategy and content creation for the Transparency Program. This role will drive pipeline growth through integrated B2B marketing campaigns while creating and managing content across Amazon internal channels, external websites, and social media to support the full brand journey—from initial awareness through enrollment and post-enrollment engagement. You will develop Go-To-Market strategies, execute multi-channel campaigns, produce high-quality content, and partner with Business Development and Analytics teams to scale brand enrollment globally.

Key job responsibilities
Go-To-Market Strategy & Demand Generation

* Own the GTM strategy for Transparency, including market segmentation, positioning, and channel prioritization.
* Define target audience segments and execute account-based marketing strategies for high-value brand prospects.
* Design multi-channel lead generation campaigns across email, paid social, search, and webinars.
* Own funnel metrics — MQLs, SQLs, pipeline velocity, and enrollment conversion rates.
* Conduct A/B testing on messaging, landing pages, and creative assets.
* Partner with Business Development on pipeline goals and sales handoff; collaborate with Seller Marketing on integrated programs.
* Develop automated reporting dashboards and attribution models with the Analytics team.
* Partner with Business Development on pipeline goals and sales handoff
* Collaborate with Seller Marketing on integrated programs.

Content Strategy & Production

* Own content development including help documentation, FAQs, product descriptions, case studies, e-books, and presentations.
* Ensure discoverability through SEO optimization and metadata standards.
* Manage content across internal and external channels and track performance metrics.
* Manage agency relationships for creative production and coordinate with partner teams on content initiatives.
*Track content performance metrics and optimize based on analytics and user feedback

About the team
You will join the Transparency Marketing team, working closely with Tech Marketing Ops, Business Development, Brand Support, and regional marketing teams across EU, IN, and CN. This is a high-impact role addressing critical gaps in our marketing organization as we scale Transparency globally. You will have the opportunity to build both demand generation and content operations from the ground up and directly influence how brands discover, understand, and engage with Transparency's brand protection capabilities throughout their entire journey. Success will be measured through pipeline growth, content engagement, production quality, and stakeholder satisfaction.