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Description

This role owns the content calendar for Whole Foods Market and is responsible for translating social strategy into an actionable posting plan. The social Content Manager writes briefs and social copy, and manages content creation processes. This position ensures our social presence is consistent, on-brand, and strategically aligned across Instagram, TikTok, and YouTube.
As an individual contributor, this role requires a balance of strategic thinking, hands-on content creation, and meticulous project management.


Key job responsibilities
•Content Calendar Management – Own and maintain the social content calendar, ensuring strategic alignment and consistent posting cadence across Instagram, TikTok, and YouTube.
•Strategic Translation – Translate high-level social strategy into actionable, day-to-day posting plans with clear timelines and deliverables.
•Brief & Copy Development – Write creative briefs and platform-specific social copy that adapts tone and style to audience and channel requirements.
•External Team Coordination – Coordinate with external partners, agencies, and vendors to ensure seamless content production and delivery.
•Cross-Functional Collaboration – Have strong collaboration skills. Seek out diverse perspectives, using partners to challenge their own ideas and assumptions, and enrolling stakeholders in calendar + content development.


A day in the life
You'll spend your day translating our strategy into a posting plan for our social media platforms, most notably Instagram, TikTok, and YouTube. Responsible for briefing our production team, copywriting for social, and building strong collaborative relationships with internal stakeholder teams.

About the team
You'll join Whole Foods Market's Social Media & Influencer Marketing team as Content Marketing Manager, reporting to the Head of Owned & Influencer leading the Content function collaborating daily to build the WFM voice on social media.