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Description

The WW DSP Experience (DSPX) organization serves 4.5K Delivery Service Partners (DSPs) across 20+ countries. We are introducing a Product Marketing function responsible for ensuring every major product and program launch reaches DSPs with clarity, consistency, and measurable impact.

We are looking for an experienced Product Marketing Manager to own the full lifecycle of complex product marketing initiatives — defining go-to-market strategy, developing compelling messaging frameworks that connect product capabilities to DSP business outcomes, and driving awareness and adoption of products that support the DSP Program value proposition.

This role operates with limited guidance in a highly ambiguous environment — you will define the strategy, not just execute it.


Key job responsibilities
Define and execute go-to-market strategy for high priority product launches across 20+ countries at least 60 days prior to launch

Develop messaging and positioning that distills complex technical products into clear value propositions resonating with DSPs and their teams, maintaining a standardized messaging architecture that enables regional customization without losing strategic intent

Develop go-to-market plans and partner with enablement teams (communications, events, change management, knowledge management) to execute against these plans to drive awareness and adoption for priority products

Influence product roadmaps and investment priorities by synthesizing customer insights, adoption data, and competitive intelligence into data-driven recommendations that prioritize launches based on customer impact

Measure and drive adoption and awareness by establishing success criteria and tracking frameworks for every launch, reporting progress through MBRs and QBRs