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Description

Amazon Business is seeking a Senior Event Marketing Manager to own strategy and end-to-end execution of Amazon Business Reshape — Amazon Business's flagship annual B2B conference for procurement, finance, and technology leaders, serving 1,500+ attendees, managing multiple agency partners and a team of contingent workers, and partnering across marketing, sales, product, pan-Amazon, and executive leadership to deliver measurable business outcomes.

The ideal candidate is an experienced, self-directed event marketing leader who operates with strong ownership and brings both strategic vision and operational rigor to large-scale program delivery. This role requires someone who defines their own priorities, identifies problems before they are raised, and drives results without waiting for direction. The ability to write clearly and persuasively — across business documents, marketing communications, and executive presentations — is a core requirement of this role.

Key job responsibilities
- Own long-term strategy, execution, and multi-year growth roadmap for Amazon Business Reshape in partnership with senior leadership.
- Serve as primary program owner accountable for delivering a high-quality attendee experience aligned with business goals.
- Own event marketing strategy and demand generation, including audience segmentation, recruitment, and registration operations.
- Author and own all event-related written communications — business documents, leadership reviews, newsletters, and marketing materials — and build executive-ready presentations for VP-level audiences.
- Own sponsorship strategy and execution, including revenue targets, sponsor engagement, onsite activation, and end-to-end operations from contracting through post-event follow-up.
- Own event production and operational delivery, including venue selection and management, AV, onsite operations, and physical activations.
- Define and own the end-to-end attendee journey, including session programming, networking design, and cross-functional alignment across programming and environment design.
- Own sales alignment strategy and customer meeting programs in partnership with go-to-market teams.
- Own event performance measurement, post-event analytics, and KPI reporting; partner with marketing technology teams on campaign structure and reporting infrastructure.
Manage multiple agency partners across production, creative, AV, registration, housing, and destination management, including sourcing, contracting, and negotiation.
- Serve as program lead for the Reshape Steering Committee and GTM Committee, presenting regularly to executive stakeholders on strategy, progress, and outcomes.
- Manage full event budget, including spend forecasting, PO management, accounts payable, and sponsorship/ticket revenue, maintaining accuracy and alignment to budget while upholding Amazon's frugality principles.

About the team
The AB Global Events and Experiences team is a small but mighty team that is building B2B event marketing programs. We are in our third year and are looking to expand the team with someone who can be strategic yet scrappy, look at the big picture while diving in on execution, and is willing to roll their sleeves up to develop customer-obsessed events.

If you are a builder, thrive in ambiguity, can work with varying resources, are a strong owner, and love event programming and enjoy teaching others, this role will be a great fit for you.