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Description

Customer Trust External Relations (CTXR) ensures global thought-leaders, brands, policymakers, regulators, and media understand how Amazon delivers Earth's safest and most trustworthy shopping experience by (1) building, accelerating and strengthening third-party, influential relationships and partnerships all over the world to address customer trust issues, (2) delivering evidence and telling stories that persuasively demonstrate the reality of the customer-obsessed tools our teams build to protect our customers, brands, and selling partners, (3) serving as a “voice of the customer” for product and tech teams, and (4) partnering with key leading brands to not only solve material pain points, but jointly discuss hot topics and share information on industry trends.

As a Senior Marketing Manager, Web Content, you will play a critical role in driving awareness around these efforts as you manage the web content strategy for Amazon's Trustworthy Shopping site, building editorial roadmaps that feature stories covering our approach to IP protection, trustworthy reviews, scam prevention, organized retail crime, and anti-counterfeiting. You will work with CTXR program leaders, public relations, public policy, executives, and other teams to develop and launch content that ensures external perception is aligned with reality. The Sr Marketing Manager will manage the end-to-end content plan for the website and related digital channels to drive targeted engagement, including but not limited to, article and webpage development, social content strategy, and organic and generative search opportunities. You will dive deep into data to understand performance, identifying areas for improvement, and executing on plans to address them. You will work with teams across Amazon, including science, product, retail, and others to determine what other opportunities there are to tell the story of how Amazon creates a trustworthy shopping experience. This role is analytical and creative in equal measure, with opportunity for impact across the organization.

Key job responsibilities
• Working closely with product, program and business stakeholders to create and maintain written and digital content for Amazon's Trustworthy Shopping site.
• Identify and build contacts of internal and external subject matter experts to help with content strategy and execution. Work with internal and external partners to champion, share, and engage with the content generated.
• Lead, and guide others as needed, through the end-to-end development of content, including design, copy, positioning, approval, launch, measurement, and optimization.
• Create, own, and deliver the creation of a digital content strategy that increases awareness and improves perception of CTXR programs among target audiences across digital channels, including search, generative search, social, referrals links, and more.