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Description

Amazon Flex and Amazon Hub are at the forefront of Amazon's last-mile delivery innovation — empowering independent delivery partners (gig workers) and local stores/businesses to be part of the Amazon delivery network. As the Marketing Head for Amazon Flex and Amazon Hub, you will own the end-to-end marketing strategy and execution across both programs, driving partner acquisition, engagement, and retention at scale.

This is a high-impact leadership role where you will lead a team of 6+ Program Managers and work cross-functionally with Operations, Finance, Product, and Business Development teams to shape the growth trajectory of two of Amazon's most strategic last-mile delivery programs.


Key job responsibilities
**Team Leadership & Strategy**
- Lead, mentor, and develop a high-performing team of 6+ Program Managers across marketing functions including acquisition, engagement, pricing communications, and campaign management.
- Define and own the annual marketing strategy and roadmap for Amazon Flex and Amazon Hub, aligned with business goals and growth targets.
- Set clear goals, KPIs, and performance benchmarks for the team; foster a culture of ownership, experimentation, and data-driven decision-making.
**Partner Acquisition & Lead Generation**
- Own the end-to-end lead generation funnel for sourcing new delivery partners (gig workers) for Amazon Flex and new store partners for Amazon Hub.
- Drive digital acquisition through SEO, SEM, and Social Media Marketing (SMM) strategies to attract high-quality leads at optimal cost-per-acquisition (CPA).
- Design and execute offline marketing programs including on-ground activations, community events, and referral programs to expand reach in target geographies.
- Collaborate with the Business Development team to identify and convert high-potential store partners for Amazon Hub.
**Pricing & Promotions Communication**
- Partner with the Pricing and Finance teams to develop clear, compelling communication strategies that educate delivery partners and store owners on pricing structures, incentive programs, and policy updates.
- Ensure timely, accurate, and effective dissemination of pricing and promotional information across all relevant channels (app notifications, email, SMS, in-person briefings).
- Drive adoption of new pricing models and promotions through targeted campaigns and partner education initiatives.
**Engagement & Retention Campaigns**
- Develop and execute multi-channel marketing campaigns to engage, motivate, and retain Amazon Flex delivery partners and Amazon Hub store partners.
- Build segmented communication strategies tailored to different partner profiles, geographies, and lifecycle stages.
- Leverage data and analytics to measure campaign effectiveness, identify engagement gaps, and continuously optimize programs.
**Digital & Offline Marketing**
- Oversee the digital marketing ecosystem including paid search (SEM/PPC), organic search (SEO), social media marketing (SMM), email marketing, and content marketing.
- Plan and execute offline marketing activations including roadshows, partner meets, referral drives, and community outreach programs.
- Manage agency and vendor relationships to ensure high-quality, cost-effective execution of marketing programs.
**Analytics & Reporting**
- Define and track key marketing metrics including lead volume, conversion rates, cost-per-lead (CPL), partner engagement scores, and campaign ROI.
- Present regular performance updates and strategic recommendations to senior leadership.
- Use insights from data to drive continuous improvement across acquisition and engagement programs.