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Description

About Amazon Business

Join Amazon Business, where we're revolutionizing B2B commerce. As a rapidly growing $50 billion global business, we're building a future where businesses of all sizes can find, discover, and purchase everything they need with unprecedented ease and intelligence. Our mission: to become the world's most customer-centric company and the preferred strategic partner for smart business buying. From solo entrepreneurs to Fortune 500 companies, we serve diverse business customers across nine countries, reimagining procurement with innovative solutions that drive efficiency and growth.

At Amazon Business, it's still Day 1. If you're passionate about solving complex challenges, creating disruptive solutions, and making history, this is your opportunity. Bring your insight, imagination, and healthy disregard for the impossible as we unlock the vast potential of B2B commerce in India.

Role Overview

Amazon Business is seeking an enterprising and results-driven Manager, Sales-Led Acquisition Channels, to lead and scale our largest customer acquisition channels: Tele-Sales and Feet on Street (FOS) for the MSME segment in India. This pivotal role will require building and managing a high-performing multi-agency ecosystem, establishing scalable operating models powered by automation and AI, and driving measurable ROI from these channels.



Key job responsibilities
As the Manager, Sales-Led Acquisition Channels, you will:
1. Develop and own the channel strategy for Tele-Sales and FOS, defining ambitious growth targets aligned with Amazon Business India's MSME customer acquisition goals.
2. Build and scale a high-performing multi-agency partner ecosystem — identify, onboard, and negotiate sustainable commercial terms with multiple Tele-Sales and FOS agency partners across the country, ensuring a robust, diversified, and competitive partner base that can flex with business demand.
3. Establish and institutionalize scalable SOPs for both channels, driving consistency in execution, quality of customer interactions, and compliance with Amazon's standards across all agency partners.
4. Leverage automation and AI-led capabilities to enhance channel efficiency — including defining high-converting lead pool segments, personalizing sales pitches at scale, automating lead assignment and follow-up workflows, and deploying AI-assisted coaching tools for sales agents.
5. Own and optimize multi-million dollar channel investments, making data-driven decisions that balance immediate customer acquisition with sustainable unit economics and long-term growth.
6. Monitor, analyze, and improve channel ROI through rigorous performance tracking — including metrics such as cost per acquisition (CPA), conversion rates, agent productivity, and customer lifetime value (LTV).
7. Collaborate with cross-functional teams — including Product, Tech, Data Science, and Sales — to ensure channel initiatives are aligned with lead generation infrastructure, CRM capabilities, and overall business strategy.
8. Drive continuous improvement by identifying bottlenecks in the sales funnel, running structured experiments, and scaling what works across the multi-agency network.
9. Develop and present strategic plans and performance reports to senior leadership, clearly articulating the impact of channel initiatives on business objectives and customer acquisition goals.