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Description

As the PR Specialist for Energy, you will develop and execute comprehensive communications strategies across multiple channels, managing both proactive and reactive media relations while collaborating with cross-functional teams to create compelling messaging that highlights Amazon's energy initiatives to internal and external stakeholders.

Key job responsibilities

-Create robust internal and external Energy messaging for key stakeholders to leverage.
-Many our "always on" storytelling opportunities, leveraging our core programs to reinforce what Amazon does best.
-Support multi-channel campaigns across traditional and non-traditional press, digital, social, and owned channels, supported by compelling visuals and assets.
-Partner closely with business stakeholders to align communications strategies with business activities.
-Collaborate cross-functionally with Executive Communications, Field Comms, Operations Internal Comms, Industry Relations, Public Policy, Owned Social, and other teams to integrate messaging across company storytelling and amplify through third-party voices.
-Manage proactive and reactive media relations, including looking around corners to anticipate coverage and responding to media inquiries about data center impacts on the energy grid.
-Source inputs for external communication materials, including key messaging and deals, routing through internal channels to secure necessary approvals.
-Manage external PR agency on monitoring and reporting guidelines, coverage reports, and end-of campaign metrics.
-Support development of briefing documents for internal spokespeople at all levels for external-facing engagements.