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Description

As a Sr. Marketing Manager, you will develop marketing strategies of Ring to grow brand awareness and drive new customer acquisition across multiple traffic channels. You will initiate, plan and execute multiple, highly visible Ring brand campaign and merchandising activities including raising the new product launch promotions. At the same time, you will be expected to come up with creative solutions to solve many non-standard and unique business problems and to deliver actionable output to further enhance customer usages and satisfactions. This is an opportunity to join a growing team and make a significant contribution to building smart, innovative marketing programs that are demonstrably impactful to the business.

The ideal candidate will be metrics-driven with strong ownership and focus, self-starter comfortable with ambiguity, excellent attention to detail, and the ability to work in a fast-paced environment. You will need to be able to prioritize effectively in a fast-moving environment, and communicate clearly and persuasively. This person can drive focus and excellence within the programs they own, with their colleagues in marketing and product management and with colleagues across the Amazon organization

You are the perfect candidate for this role if:
• You have built a strategy and execute brand marketing campaign, ran omni-channel marketing strategies, and have driven product positioning and messaging development.
• You owned design, development, and maintenance of ongoing marketing and traffic metrics, reports, analyses, dashboards, etc. to make key business decisions.
• You have an experienced-on planning, coordinate and execute innovative marketing and merchandising initiatives to generate traffic, revenue and conversion.
• You use data to make the best decisions for your customer, and act as the voice of the customer in understanding their behavior and needs.
• You are a self-starter and can juggle multiple priorities and make things happen in a fast-paced, dynamic and often ambiguous environment
• You enjoy solving problems and are good at crafting solutions
• You like getting your hands dirty in day-to-day tasks to get things done


Key job responsibilities
• Drive performance marketing goals across paid search, digital display, paid social and video advertising, including managing media budgets and forecasting channel efficiency
• Develop recommendations for new growth initiatives, platforms and programs based on business goals, competitive analysis/benchmarking and emerging trends
• Partner with a variety of stakeholders across product manager, marketing, designers, tech/analytics and finance to drive innovative launch and always-on marketing programs that are impactful to the business and increase brand and product awareness.
• Serve as a subject matter expert for performance marketing, articulate tradeoffs, and communicate plans
• Improve performance of paid traffic channels by partnering with all traffic-driving mechanisms (Search, Affiliates, Email, SEO etc.)
• Research and identify new marketing/merchandising opportunities for Amazon Devices on Amazon.co.jp; communicate opportunities effectively; drive execution of approved projects.
• Identify customer triggers and barriers by using surveys, in-depth research and customer immersions
• Able to listen to insights from multiple stakeholders and have high judgment.
• Able to speak and write in English and Japanese fluently to negotiate and present our strategy.