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Description

AWS Marketing is seeking a Technical Program Manager to serve as our Marketing Productivity Strategist—a productivity expert orchestrating how 5,000+ marketers work across Workfront, Airtable, and AWS Quick Suite. This role focuses on workflow design, AI opportunity assessment, and strategic architecture.



Key job responsibilities
Key Responsibilities:
Persona Workflow Discovery & Design
- Interview users across marketing personas (IDC campaign managers, event marketers, ABM specialists, content teams) to understand current workflows
- Document current state process maps showing manual steps, handoffs, and pain points; create future state process maps showing optimized workflows
- Identify automation opportunities and map workflows to platforms
- Deliver validated workflow documentation and prioritized opportunity backlog

Strategic Architecture Development
- Document current integration architecture across Workfront, Airtable, Asana, and Quick Suite; identify integration gaps and opportunitiesCreate future state architecture vision showing how platforms should connect
- Design MCP (Model Context Protocol) integration strategy enabling AI agents in Quick Suite to query/automate across productivity tools
- Map integration opportunities to persona workflows with effort estimates

AI Opportunity Assessment
- Evaluate native AI capabilities in Airtable (Omni AI) and Workfront (AI Assistant)
- Interview power users to identify where AI can automate manual tasks (data entry, reporting, approvals)
- Catalog high-impact AI use cases across different teams; pilot AI workflows with real users and measure time savings
- Create implementation guides for top automation opportunities with ROI analysis

Cycle Time Metrics & Measurement
- Establish baseline cycle time measurements for critical marketing processes
- Design data collection methodology and automate metric collectionIdentify bottlenecks in current workflows; track improvements as new workflows deploy

Quick Suite Technical Strategy
- Define how Quick Suite integrates with Workfront Fusion and Airtable APIs
- Enable marketers to build agent-enabled workflows without code
- Partner with internal teams on Quick Suite enablement and ongoing engineering support

This role collaborates closely with platform administrators, support engineers, and marketing personas across Integrated Demand Center, Global Events, Channels, Brand, and Partner teams. You'll define how AWS Marketing works in an AI-native future—your workflow designs, automation strategies, and architectural vision will eliminate friction and force multiply for thousands of marketers and reduce cycle time to market.