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Description

Amazon strives to be Earth's most customer-centric company where people can find and discover virtually anything they want to buy online. We are seeking creative, goal-oriented and highly entrepreneurial people to join our exciting and fast-paced team.

The India Consumables Marketing Team is looking for a customer obsessed, result-oriented Senior Category Marketing Manager to work on Marketing for Amazon Consumables. He/ she should have high bias for action, ownership and excellent deep dive skills (all of this is non-negotiable).

Our mission is to create a world-class experience where customers will discover, research, and buy from the largest selection of products in India.

A day in the life
Roles and responsibilities:
Own all key traffic drivers for the category/ line of business, and work as a category advocate with central traffic teams.
Possess a deep understanding of all traffic-driving mechanisms (Search, Social media, Push notifications, Affiliates, Email, SEO, homepage etc.) and actively engaging in optimization of those channels for the business.
Analyze customer cohorts and drive initiatives to improve growth on key cohorts.
Collaborate with internal teams and brands to drive experiments on brand funded campaigns, gamification and influencer marketing.
Conduct in-depth analyses on site initiatives.
Develop the category’s style guidelines, merchandising calendar, promotions.
Audit traffic funnel and provide weekly/ monthly insights on gaps to topline goal.
Grow customer acquisition, engagement (frequency of shopping, basket building, spend per customer) and retention through exceptional marketing execution. Measure impact of marketing initiatives and continuously improve and optimize performance.
Present to senior management externally and internally.
Meet business goals while ensuring a top-notch customer experience.