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Description

Amazon Key and Ring are seeking a Sr. Channel Marketing Manager to lead our Professional Channel marketing initiatives and drive growth across our installer, dealer, and distributor channels. This strategic role will oversee the go-to-market function responsible for expanding our presence in the professional installation channel and launching new products, features, and services tailored to the pros. Sound exciting? Keep reading!

Key job responsibilities
-Create and execute the channel marketing strategy to grow sales through the channel
-Develop targeted marketing activations focused on expanding product adoption among Pro installers
-Own design and production of in warehouse merchandising for distribution partners
-Partner with event teams on event attendance, production and execution
-Own MDF budgeting, execution, and ROI
-Work cross-functionally with product marketing, sales, and product to develop and execute integrated go-to-market for new product launches
-Manage program budget and report regularly on results to leadership

A day in the life
You dive deep to understand the Pro Channel's needs and motivations. You work backwards to develop innovative marketing strategies that enable the channel and drive interest with new Pros. You raise the bar on scalable mechanisms like the Dealer Portal to set the channel up for success and drive new sales growth. You work with cross-functional stakeholders to develop compelling content on the existing portfolio and go-to-market strategies for new product and service launches. You work every day to make the channel program highly sought-after by pros everywhere!

About the team
Amazon Key and Ring SMB solve our customers' most critical security and access challenges with simple, smart solutions. We are a uniquely cross-functional org within Amazon, and often serve as the connective tissue between Smart Home/Devices, Logistics, Operations, and Retail/Shopping across global markets. Our team indexes highly on ownership, collaboration, and delivering results for our customers. We have lots of stakeholders worldwide, and we have relentlessly high standards for our high-visibility global programs.