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Description

Amazon Ads is seeking an experienced PR Manager to lead corporate reputation initiatives across our global advertising business. In this role, you'll develop and execute both proactive and reactive communications strategies that protect and enhance Amazon Ads reputation among key industry stakeholders, including advertisers, agencies, publishers, and industry analysts.

Key job responsibilities
* Lead the development and implementation of proactive PR strategies to position Amazon Ads as an industry thought leader and trusted partner
* Manage reactive communications and crisis response for issues impacting Amazon Ads' reputation
* Build and maintain relationships with top-tier advertising, marketing, and business media outlets and reporters
* Create compelling narratives around Amazon Ads' business strategy, product innovations, and customer success stories
* Collaborate with executive leadership to develop authentic positioning and messaging
* Partner with internal teams including Product PR, Corporate Communications, Policy, Legal, and Marketing to ensure consistent messaging across all external touchpoints
* Prepare executives for media interviews, speaking opportunities, and industry events
* Monitor industry trends, competitive landscape, and public sentiment to identify reputation opportunities and risks
* Measure and report on the effectiveness of reputation management strategies