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Description

We’re seeking a high-judgement, data-driven, and creative communications professional to own executive social communications for several leaders within Amazon Web Services. This individual will drive the day-to-day execution of the executive social program for the AWS Specialists & Partners (ASP) organization, delivering social content informed by data and business priorities, measuring the impact of the program (engagement, reach, etc.), and advocating for creative new approaches. This program supports six leaders.

This individual will collaborate closely with participating executives, colleagues from across PR and marketing and other executive communications teams to deliver a best-in-class program—content that consistently beats benchmarks and grows each executive’s social following. The ideal candidate will be a strong writer with an ability to capture an executive’s voice/style and translate technical content, as well as someone with deep experience managing social media on behalf of senior, high-visibility leaders. This candidate must have the ability to manage multiple leaders’ social activities, navigate a complex business, and bring creativity and fresh thinking to the program.


Key job responsibilities
Develop content/engagement strategy for each leader based on business priorities, key themes, and personal interests
Produce content (both evergreen and news-driven) that helps grow following and engagement rates
Work with PR, and other stakeholders to obtain approvals for all content as needed
Build and execute amplification strategies, including paid promotion for tentpole moments
Measure program impact and tailor content strategy based on learnings