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Description

The Global Brand & Fixed Marketing team within Amazon’s cross-channel, cross-category marketing (XCM) organization is looking for a driven and highly organized Campaign Program Manager. This role will manage the execution and to day-to-day processes of our Prime mass advertising campaigns and fixed marketing initiatives. The Campaign Program Manager (CPM) will be dedicated to our ongoing Prime campaigns, aligned to our most strategically important programs with deliverables reaching across multiple channels and countries. This role is responsible for building effective partnerships with our Campaign Managers and Creative teams, they are able to manage creative development, production, localization, and drive cross functional team alignment within our XCM teams, business partners and external agencies.

Throughout the creative development process, in partnership with the Sr. Campaign Manager, the CPM ensures overall alignment to regional and global campaign messaging and creative direction, manages ongoing logistics, and proactively plans for any and all option value. This role routinely assesses the campaign’s progress across multiple teams (creative, media, and business teams) and remains in lock step with internal and external creatives as the team drives to leadership reviews. This candidate will demonstrate strong ownership and bias for action, strategic thinking and problem solving, and maintain clear and concise communication across all levels of leadership. This role is solutions focused, able to identify escalation paths at critical milestones, and anticipate and mange potential blockers across concept development, production, and delivery phases.

This role will thrive in a dynamic and fast-paced environment, able to assess and manage risks. They understand creative program management best practices, are able to clearly define roles and responsibilities of team members and stakeholders, manage multiple end-to end creative workflows, and able to proactively provide thoughtful solutions to address changes in timelines or feedback. They will be an organized self-starter with the ability to develop and implement processes and able to work alongside cross-functional teams to provide guidance for projects.

Basic qualifications
• 5+ years of integrated consumer marketing brand, campaign, creative program / project management or similar experience working with creative teams
• Bachelor’s degree or equivalent professional experience
• Experience managing or working within cross-functional marketing teams
• Experience in integrated, cross-channel deliverables – Video, Broadcast, POLV/ OLV, Digital, Social, Print, OOH, Radio
Preferred qualifications
• Experience in retail events, on-site planning and development, or brand integrations
• Global or multi-country localization and/or transcreation experience
• Knowledge of or proficiency with Project Management tools and programs
• Knowledge of motion graphics and post production workflows
• Ability to work on a diverse team or with a diverse range of coworkers

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.


Key job responsibilities
• Independently manage the development and execution campaigns & programs of small to medium scale, and support our more complex campaigns
• Manage campaign and program alignment meetings and creative reviews with senior leaders, stakeholders and global partners
• Partner with and manage creative teams – internal partners and / or external agencies
• Manage creative asset development & delivery across multiple channels
• For multi-country programs, collaborate with partners across locales to share learnings, identify bottlenecks, and support the localization of North American campaigns
• Co-manage campaign & program budget management and forecasting
• Define and look to improve existing processes, implement and / or utilize workflow tools