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DESCRIPTION

AWS Product Marketing is responsible for developing crisp, highly differentiated positioning and messaging for AWS and its services. We tell AWS’s most important and interesting stories to educate customers about what is possible with AWS Cloud. We are seeking a Senior Product Marketing Manager to drive awareness and adoption for our Professional Services portfolio.

As a Senior Product Marketing Manager for Professional Services, you will lead the portfolio of expert guidance and packaged solutions to accelerate business transformation for AWS customers. You will analyze the portfolio to identify opportunities for simplification and help customers easily navigate our offerings. You will gather customer insights to influence product roadmap and feature prioritization, while defining product marketing strategy and collaborating with product management to deliver exceptional customer experiences. Through deep customer understanding, you will develop positioning and messaging that resonates with target audiences. Your role includes creating compelling content to showcase use cases and value propositions, while supporting marketing activities that drive engagement and adoption. You will work cross-functionally with product, sales, marketing, and go-to-market teams to execute growth-oriented marketing plans. Success in this role requires demonstrated B2B experience driving portfolio results, passion for technology launches, and customer obsession. You must be comfortable building from scratch, navigating ambiguity, and using data to measure success. This visible position interacts with all levels of the company and joins a collaborative product marketing team focused on delivering significant impact for customers.

This role can sit in either Seattle, WA USA, San Francisco, CA USA, or Santa Clara, CA USA only. Relocation offered for these locations only within the USA only.

Key job responsibilities
• Drive understanding of Professional Services portfolio messaging and positioning for AWS.
• Conduct customer research to inform marketing deliverables and influence the product roadmap.
• Identify the target audience, buyer personas, and buyer journeys for the portfolio.
• Collaborate with product teams to distill features and benefits of major launches into positioning and messaging.
• Develop audience-specific messaging, marketing content, and go-to-market materials.(presentations, whitepapers, infographics, customer stories, product videos, webpages, and more).
• Develop and execute on innovative product marketing activities that reach target audiences effectively.
• Partner with other marketing teams (e.g., campaigns, demand generation, field, and event marketing) to develop marketing launch strategies and focused marketing programs that drive product adoption and usage.
• Work effectively across AWS with groups such as product, product marketing, sales, business development, enablement, and digital marketing to achieve joint business goals.
• Define business metrics, measurement plan, and continuously measure and optimize your product marketing initiatives.


A day in the life
Our product marketing team works on creating compelling positioning, messaging, and content to support launches and initiatives that drive awareness, preference, and adoption of people services and technology. We have a bias for action for developing awesome marketing assets (e.g., messaging, success stories, blogs, presentations, videos, collateral, enablement resources). We all work together and pick each other up when workloads shift. This helps us manage time and juggle multiple priorities to execute high-quality deliverables. We enjoy supporting a fast-paced, collaborative, and highly cross-functional organization.

About the team
AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector.

Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.

Why AWS
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.

Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences inspire us to never stop embracing our uniqueness.

Mentorship and Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.