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Product Marketing Manager -Content, Design and Events, External Fulfillment, External Fulfillment
Amazon
Administration, Marketing & Communications, Product, Design
Bellevue, WA, USA
Posted on Jul 8, 2025
DESCRIPTION
Manage Content marketing and events for the External Fulfillment team focused on 3rd party sellers on Amazon. Create go-to-market campaigns or increase adoption of products that are launched. You will impact the businesses of thousands of sellers by influencing them to adopt features that can help their businesses grow.
You will engage with multiple product managers to understand their product roadmap and help determine and execute communication campaigns across multiple channels and seller segments.
You will manage both one-off campaigns as well as long-term automated marketing journeys.
You will also coordinate and manage our event strategy at 3rd party industry conferences and Amazon's flagship US conference: Accelerate. This will entail creating a roadmap of events, managing and allocating budget, determining creative activations, and executing org wide presence at events.
Key job responsibilities
Manage marketing initiatives which are aligned to the broader strategy of the External Fulfillment team, and which will help either gain adoption of already launched features, or go-to-market with new features.
You will design content for communication campaigns, across multiple channels and tools to execute outreach journeys which address targeted audiences. Define requirements and data plug-ins to trigger campaign automation, and engage with legal and technical stakeholder to set up requirements to automate campaigns. Analyze input data to create audience segmentation, and campaign output data to measure campaign execution in terms of marketing KPI’s and impact on business objectives. Manage agency/vendor deliverables, ensuring quality, accuracy, launch dependencies and timelines. Influence campaigns to reflect product(s) value propositions and drive adoption by conducting audience segmentation, adapting channel mixes, developing creative messaging, A/B testing, and ideating promotions. Support coordination with marketing teams from other Marketplaces within Amazon to replicate and adapt campaigns.
You will also work across the org to coordinate our presence at industry events. Owning the roadmap of events, proposing creative and engaging activations, and determining ROI of event activities.