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DESCRIPTION

The Social Media Insights Manager leads the analysis and optimization of social media performance through data-driven insights. This role combines analytical expertise with strategic thinking that leverages social media data to deliverable business recommendations that are both directional and actionable.

Key job responsibilities
- Own and evolve LATCANZ social measurement framework for social media performance across 45+ social accounts in eights countries across North America, Latin America and Australia/NZ. Ensure measurement and reporting consistency among the team.
- Translate key business questions related to audience, content, or channel into research and analysis, defining the sets of data required for each project, often from scratch but also leveraging existing research from partner teams.
- Manage the team’s goal setting and tracking program, and present results to senior leaders.
- Counsel social media managers on how to tell a story with data, which metrics to prioritize, and how to draw insights from data.
- Lead social listening efforts to better understand our audiences and key communications topics
- Work cross-functionally with other analytics, reporting, and research teams to develop and share best practices and learnings, define and refine benchmarks, and develop best-in-class insights.
- Manage the team’s data agency, and liaise with the with the LATCANZ Business Analytics and Prime Video Global Insights Teams.
- Be resourceful and creative to overcome obstacles and turn challenges into opportunities.