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DESCRIPTION

Amazon Ads enables businesses of all sizes to showcase their products and their brand to customers shopping on and off Amazon across the world. A fast-growing, innovative, and strategically important function of the wider business, Amazon Ads continues to evolve through new products and advertising capabilities. To this end, we have developed self-service advertising products that integrate advertising into the shopping experience from discovery to purchase. We are dedicated to delivering solutions that delight shoppers while enabling businesses to not only sell their products on Amazon, but help advertisers drive long-term business growth.

We are seeking an experienced and talented Sr. Marketing Manager to lead our education content strategy and delivery. This crucial role involves developing and executing a comprehensive content strategy that enhances engagement and drives successful outcomes for advertisers across Amazon Ads. You will own the evergreen content strategy and partner with lifecycle marketers to identify key customer moments that require education content. Working backwards from the customer, you will create scalable, on-demand education experiences that cater to advertisers of varying expertise and tenure. To be successful in this role, you must develop a deep understanding of our core audience and customer journey to comprehend the needs, challenges, and behaviors of our advertiser audience. You will establish content frameworks, templates, and learning assets to ensure consistency and efficiency across markets. You will use engagement data, advertiser feedback, and journey performance metrics to iterate on content strategy and improve effectiveness. Collaboration with cross-functional teams and channel owners will ensure the content strategy and plan aligns with broader marketing and business objectives - as you will lead the annual content calendar, messaging, creation, and execution plan.

You will thrive in this role if you think like an educator but operate like a marketer. You enjoy breaking down complexity and designing scalable learning journeys. You care deeply about customer success and are energized by cross-functional collaboration in a fast-paced environment. The ideal candidate has extensive experience in content strategy and project management. A proven track record of delivering strategic projects, driving stakeholder alignment, and executing with minimal oversight is essential. Strong communication skills are crucial to earn the trust of key stakeholders across multiple teams. You should be comfortable working autonomously and managing multiple initiatives simultaneously. Balancing creativity with a data-driven approach is essential.


Key job responsibilities
- Own and execute the evergreen content strategy plan
- Manage the end-to-end content marketing plan, including annual calendar, messaging, creation, and tactical execution
- Lead content distribution strategy across multiple channels and formats
- Work cross-functionally with product marketing, demand marketing, and channel owners to curate relevant content
- Create and maintain quality standards and review processes for all education content
- Drive content testing and optimization initiatives
- Partner with subject matter experts to ensure content accurately reflects product value
- Make data-driven recommendations and report on performance to key stakeholders
- Manage relationships with content production partners and agencies
- Analyze, report on, and optimize against key performance metrics