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DESCRIPTION

Amazon Advertising is seeking an experienced Senior Go-to-Market (GTM) Specialist to join their growing advertising business. This role sits in the GTM team, which provides innovative tools and insights to the Ad Sales organization. Operating in a dynamic, startup-like environment within Amazon, this position offers a unique opportunity to drive innovation and improvement in the technology and tools used by Ad Sales teams.

The ideal candidate will bring significant experience in global go-to-market strategy implementation, with a proven track record of working across diverse organizational structures. This role requires someone who excels at the intersection of sales functions, insights, and technology, with a particular focus on enhancing Sales team effectiveness. The position demands strong leadership skills to influence stakeholders across multiple departments and the ability to effectively manage competing priorities while maintaining attention to detail.


Key job responsibilities
In this role, you will be tasked with developing and implementing go-to-market (GTM) strategies for internal tools and insights while leading cross-functional initiatives to maximize the impact of our solutions. Your responsibilities will include creating scalable programs to drive adoption and user proficiency, as well as identifying new opportunities for growth. You will actively engage with internal customers to gather voice of customer feedback and pinpoint areas for sales tools improvement. Additionally, you will collaborate closely with Tech teams to define new features and technical requirements. The ideal candidate should possess a strong foundation in both business and technology, enabling effective leadership and engagement with Tech and Sales teams.

This position specifically focuses on EU Sales teams, requiring you to build and maintain strong internal relationships across different locales. You will need to effectively influence regional teams and other internal stakeholders to deliver optimal results for our account teams. A key aspect of the role involves maintaining robust cross-organizational communications, both online and offline, to ensure smooth and timely launch processes.

About the team
The GTM team serves as a crucial bridge between various organizations, including Tech, Analytics and Insights, Marketing, Sales, and Strategy teams. Their primary focus is identifying and addressing customer gaps and opportunities through coordinated cross-functional initiatives. The team develops and implements mechanisms to ensure Tech and Insights teams are aligned with Sales team needs, while also streamlining the discovery and adoption of sales tools and insights.