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Program Manager, Alexa Marketing

Amazon

Amazon

Marketing & Communications, Operations
Seattle, WA, USA
Posted on Jun 6, 2025

DESCRIPTION

Ready to shape how millions of customers experience AI every day? We're seeking an experienced Program Manager to join our subscription and lifecycle marketing team to help us drive growth for Alexa+. In this role, you'll work with channel, creative and lifecycle marketers to orchestrate marketing operations that accelerate customer acquisition, deepen engagement, and maximize lifetime value across the customer journey.

You'll serve as the central hub for our most critical marketing initiatives, architecting and implementing scalable processes that power our ambitious growth objectives. Your strategic mindset and operational excellence will transform complex, cross-functional initiatives into streamlined, high-impact marketing programs that shape the future of Alexa+.

Key job responsibilities
- Drive end-to-end campaign workflow management across channels and lifecycle stages, ensuring excellence in execution, timely delivery, and quality control of all marketing initiatives
- Design and implement standardized operating procedures (SOPs), documentation systems, and project management frameworks to optimize marketing operations and team efficiency
- Lead and scale the offshore Center of Excellence (CoEx), including workload planning, training programs, and quality assurance systems
- Facilitate strategic alignment through effective reviews and decision-making processes with senior leadership, and stakeholders
- Develop and maintain scalable processes for project prioritization and roadmap delivery, while proactively identifying and mitigating risks
- Manage program resources and budgets, driving cost optimization initiatives and operational efficiency to maximize impact

A day in the life
Your average day will be dynamic and you'll collaborate with Product Marketers, Channel Managers, Business Intelligence and peer marketing functions. We seamlessly transition from strategic planning to creative ideation to detailed execution, balancing multiple priorities in a fast-paced environment. We work together and pick each other up when workloads shift, balancing our time and juggling multiple priorities. We enjoy supporting a fast-paced and highly cross-functional organization.

About the team
This role sits within the Alexa Marketing team, a dynamic group that includes advertising, media, lifecycle, and channel marketers. We are a diverse and collaborative team united by our mission to make Alexa an indispensable part of customers' lives.