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DESCRIPTION

The Buy with Prime (BwP) and Amazon Multi-Channel Fulfillment (MCF) Marketing team is looking for a Senior Marketing Manager, with deep knowledge of Business-to-Business (B2B) marketing. This role will play a critical role in expanding MCF and Buy with Prime's presence across Amazon’s merchant facing owned and operated (O&O) platforms as well as lead the development and execution of a robust webinar program for MCF and BwP. You will champion marketing programs from ideation to execution, touching across all stages of the customer lifecycle from driving awareness, product adoption, engagement and customer experience. If you are organized, analytical, detailed oriented, and data driven, and have a history of getting things done this is a great role for you. This is a highly visible role and this marketer will have opportunities to regularly present program plans, results, and learning to senior leadership teams.

Key job responsibilities
- Develop and execute roadmap for enhancing Buy with Prime (BwP) and Multi-Channel Fulfillment's (MCF) presence across Amazon’s merchant owned & operated platforms.
- Work closely with internal and external product and engineering teams to deliver new products and services.
- Negotiate, develop, drive and manage execution of strategic partnerships internal merchant facing teams.
- Analyze performance of marketing initiatives and campaigns across the market, customer segment and lifecycle stages, seeking ways to improve performance and deliver insights to key stakeholders
- Proactively identify new channel opportunities and help raise the bar by instrumenting mechanisms, teaching processes and introducing initiatives that drive both efficiency and improve speed to market.
- Work with internal and external teams mainly content, design, product marketing, legal and sales to create and execute a robust webinar program touching across all stages of MCF and BwP customers.
- Partner with data science and measurement teams to ensure accurate attribution and performance tracking across the initiatives.


About the team
Buy with Prime (BwP) and Multi-Channel Fulfillment (MCF) are helping people reimagine the way they shop….wherever they do! Our vision is to enable every entrepreneur in the world to reach every customer in the world through every channel they can imagine. Buy with Prime (BwP) is a new way to extend Prime shopping benefits—including fast, free shipping, a seamless checkout experience, and free returns—to merchants’ own online stores, ultimately increasing selection for Prime members.

Multi-Channel Fulfillment (MCF) aims to enable organizations across the world with reliable, cost effective, and flexible end-to-end eCommerce fulfillment solutions in order to help them scale, succeed, and offer best in class experiences to their customers. MCF represents the core fulfillment capability of Buy with Prime (BwP), a new business initiative for Amazon.