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DESCRIPTION

Amazon’s XCM (Cross Channel, Cross Category Marketing) organization is looking for a highly-motivated, results oriented senior Paid Media leader to own the audience approach and cross-channel media strategy and investments for Amazon’s Prime brand marketing initiatives. This role will lead consumer-facing paid media and audience strategies that foster Prime membership growth and overall brand affinity. This leader is able to think big while remaining deeply analytical, naturally curious, and capable of juggling multiple complex projects to drive innovative and effective plans. The ideal candidate will possess a passion for bar-raising media planning frameworks, strong organization, and high standards and has substantial experience working with customer and audience research, data science, media & brand agencies, and creative marketing partners. They are a self-starter, resourceful, and find creative solutions to complex technical and business challenges while always looking for opportunities to automate and scale.

As a leader, you will own the development of integrated, innovative, cross-channel media plans and execution for Prime campaigns. This includes managing media agencies and internal media managers and activation teams that work on dedicated projects. You will be accountable for driving quality assurance across media from briefing to 360-degree campaign planning and alignment with cross-functional stakeholders the team. As an integrated media lead, you will have a proven track record for driving results, working autonomously to set roadmaps and goal tracking and have substantial experience working with industry partners. You will possess a blended balance of strategist, project manager, team champion, and analyst. Relationship building will be necessary as the work is highly visible and requires strong partnership across lines of business.


Key job responsibilities
• Own overall paid media strategy and investment decisions for Prime campaigns.
• Work collaboratively with cross-functional stakeholders and agency partners to ensure campaign sufficiency and optimizations are deployed to deliver on goals.
• Eliminate barriers and obtain buy-in at scale.
• Dive deep into marketing performance and audience insights. Uncover durable insights that improve program performance over time.
• Act as a leader to inspire others to deliver bar-raising, best in class ideas and plans.
• Contribute insights to advertising portfolio strategy and central measurement models.
• Hire and develop talent to support your efforts.