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DESCRIPTION

AbeBooks is seeking a results-oriented Marketing Manager to elevate our brand through data-driven strategies and exceptional customer focus. This role is crucial in scaling brand awareness and affinity through both online channels (social media, content, affiliates and email) as well as offline channels (print and events).

The candidate will be responsible for managing end-to-end brand marketing campaigns while collaborating with cross-functional teams to maintain brand consistency across our global domains. As a Marketing Manager, they will develop and execute on large and innovative strategies to keep our audience engaged, manage social media advertising, and oversee affiliate marketing initiatives to enhance brand visibility. The ideal candidate will have a deep passion for books and/or experience working in adjacent literary industries.


Key job responsibilities
* Develop and execute brand marketing campaigns that drive awareness and trust among new and existing buyers
* Create and manage engaging content strategies, while working with the UX Team to build graphics that align with brand messaging
* Own, strategize and execute on social channels for both organic and paid campaigns, optimizing for reach and engagement
* Manage affiliate marketing programs through top-funnel and bottom-funnel partnerships
* Develop and execute event marketing strategies, representing AbeBooks at key industry events, book fairs, and literary festivals to build brand awareness
* Build and maintain relationships with cross-functional teams to ensure consistent brand messaging across all channels
* Measure and analyze campaign performance, providing valuable insights for marketing strategies and decision-making
* Monitor and analyze consumer trends and industry shifts to inform brand strategy and maintain market relevance

About the team
At AbeBooks, our mission is to enable people to discover and own the books they love by bringing together the broadest selection of physical books anywhere. We are a global online marketplace for books and collectibles with hundreds of millions of new, used, rare and out-of-print books listed for sale by thousands of sellers.