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DESCRIPTION

Shopbop, an Amazon subsidiary, is looking for a Digital Marketing Manager to support our Head of Digital Media in leading full funnel marketing across paid media channels. This consists of channel strategy and execution, with a focus on leading brand social campaigns. Teamwork, time management, strong communication skills, and attention to detail are critical aspects of this position’s responsibilities.

Key job responsibilities
• Manage the day-to-day workflow of paid channels (paid social, affiliate, search, shopping, etc) which includes key relationship building with agency partners, publishers, and broader internal teams
• Oversee channel execution, ensuring strategies are effective and properly measured
• Partner with agencies to build testing roadmap, leveraging data to provide insights into future learnings and results
• Streamline reporting received from agencies and internal sources to communicate broader picture of performance
• Partner closely with creative team to ensure channel creative is best-in-class, testing new content strategies and sharing results internally
• Partner with cross channel teams to support initiatives with paid media amplification, building out a 360 marketing plan
• Responsible for building, executing, and reporting on full funnel marketing strategies across channels
• Compile and communicate relevant industry news & reports to the team
• Partner with legal to review new Digital Marketing tech opportunities, as well as contracts when needed
• Manage budget across campaigns, shifting spend as needed to drive objectives