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DESCRIPTION

Amazon and MX Player recently joined forces to accelerate premium free entertainment for 250 million users in India. With this acquisition, Amazon merged two of India’s most popular free AVOD (or ad-supported video on demand) services – MX Player and Amazon miniTV into one service - Amazon MX Player.

Amazon MX Player is Amazon India’s big bet in terms of shaping the future of the free AVOD landscape in India. We are looking for social media leader who thrives in blending pop culture with entertainment. This is an exciting opportunity for someone who wants to work in a start-up like environment and is passionate about digital media and entertainment.

You can read about the service here:
https://www.aboutamazon.in/news/entertainment/amazon-minitv-mx-player-merger https://economictimes.indiatimes.com/industry/media/entertainment/amazon-merges-minitv-with-mx-player-to-create-a-free-streaming-giant/articleshow/114007982.cms

Key job responsibilities
• Lead and execute social media strategy for Amazon MX Player.
• Craft award winning marketing campaigns to create buzz among relevant customers
• Unlock brand partnerships to extend beyond own handles social footprint
• Build extensive relationships with agencies, industry to unlock newer collaboration avenues and garner customer love



A day in the life
A day in the life could start with leading a tentpole show marketing campaign, seamlessly blending into developing a new topical campaign strategy for the brand. You will work with external large platforms wherever customers are active on, to create partnerships and collaborations. You will work on award winning social campaigns that bring laurels for the brand.