Come build the future with us! We are looking for an experienced and customer-obsessed Go-to-Market (GTM) Sr. Product Marketing Manager to drive the adoption and integration of Buy with Prime across eCommerce merchants. In this role, you will develop and execute GTM strategies that enable ecommerce brands to seamlessly implement Buy with Prime, enhance shopper engagement, and maximize conversion rates.

As a B2B Product Marketing Manager, you’ll be responsible for deeply understanding the needs of omnichannel ecommerce brands, positioning our capabilities to meet their needs, and enabling internal and external stakeholders to deliver consistent, value-driven messaging across all customer touchpoints. Your work will directly impact the success of ecommerce brands leveraging Buy with Prime to deliver fast, trusted, and seamless shopping experiences to their customers.

Key job responsibilities
- Lead GTM Strategy & Execution: Own GTM planning for product launches, feature rollouts, and integrations to drive merchant adoption and shopper engagement with Buy with Prime.
- Customer & Market Insights: Conduct qualitative and quantitative research to understand the needs of omnichannel sellers and inform messaging, segmentation, and feature prioritization.
- Messaging & Positioning: Craft compelling and differentiated product positioning that resonates with merchants and drives shopper trust in Amazon’s commerce services.
- Sales & Partner Enablement: Equip sales, partner managers, and support teams with the right tools, content, training, and narratives to close deals and support merchants.
- Content Development: Collaborate with content, demand gen, and product teams to build assets including one-pagers, web copy, email sequences, and case studies.
- Merchant Enablement: Build strategies and content to help merchants implement Buy with Prime across eCommerce platforms.
- Campaign Support: Align with demand generation to support integrated marketing campaigns across digital, email, events, and partner channels.
- Performance Tracking & Optimization: Define KPIs for GTM success (e.g., merchant sign-ups, integration success, shopper engagement) and continuously refine strategies based on performance insights.
- Cross-Functional Leadership: Partner closely with Product, PR, Sales, and Merchant Success to ensure flawless execution.

About the team
Our vision is to make every merchant wildly successful, wherever they sell, using Amazon-powered solutions. Our two biggest solutions are Buy with Prime (BwP) and Multi-Channel Fulfillment (MCF). BwP is a new way to extend Prime shopping benefits—including fast, free shipping, a seamless checkout experience, and free returns—to merchants’ own online stores, ultimately increasing selection for Prime members.

For over 20 years, Amazon been empowering small and medium-sized businesses with opportunities to grow. Buy with Prime is an exciting next step in our mission to help merchants of all sizes grow their business—whether on Amazon or beyond.

MCF aims to enable organizations across the world with reliable, cost effective, and flexible end-to-end eCommerce fulfillment solutions in order to help them scale, succeed, and offer best in class experiences to their customers.

BASIC QUALIFICATIONS

- 6+ years of experience in B2B product marketing or product management, ideally in eCommerce, checkout/payment, social media, or merchant enablement platforms.
- Demonstrated success in driving GTM strategy and execution for technical or service-based products.
- Strong understanding of eCommerce ecosystems, direct-to-consumer (DTC) brands, and third-party integrations.
- Exceptional storytelling, writing, and presentation skills with documented examples of work.
- Strong analytical mindset and experience using customer insights and performance data to drive decisions.
- Experience working with cross-functional teams in fast-paced, matrixed organizations.
- Bachelor’s degree in marketing, business, technology, and/or relevant field of study.

PREFERRED QUALIFICATIONS

- Experience with conversion optimization strategies and shopper engagement techniques.
- Familiarity with Shopify, BigCommerce, WooCommerce, Adobe Commerce, or other eCommerce platforms.
- MBA or advanced degree in marketing, strategy, or a related field is a plus.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.

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