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DESCRIPTION

Are you passionate about driving large-scale marketing campaigns that accelerate cloud adoption and create measurable business impact? Do you thrive on developing data-driven strategies that connect innovative technology solutions with enterprise customers? Amazon Web Services (AWS) is seeking an experienced Campaign Manager to join our North America Marketing team.

In this role, you'll own end-to-end development and execution of integrated marketing campaigns that drive pipeline growth across the US and Canada. You'll collaborate with AWS Sales teams and APN Partners to create compelling programs that educate and engage both technical and business decision-makers in their cloud journey.

Key job responsibilities
- Drive end-to-end marketing campaigns that directly impact business outcomes and team goals
- Create and execute multi-channel marketing strategies aligned with sales objectives
- Develop frugal, scalable marketing plans across sales territories
- Measure and optimize campaign performance through data-driven insights
- Own target audience strategy and segmentation for paid media, event, and email campaigns
- Define and maintain target account lists specific to segments
- Analyze audience data to inform campaign optimization
- Lead promotional content development and curation
- Create compelling copy and curate visuals for paid media campaigns
- Develop email content for events and nurture programs
- Identify and select appropriate assets for campaign promotion
- Ensure brand consistency and message clarity across channels
- Partner with Event Managers to drive registration and attendance goals
- Create and execute lead follow-up and nurture programs
- Provide sales enablement materials for event follow-up
- Build and maintain strong relationships with key stakeholders
- Collaborate effectively with sales and marketing leaders
- Drive regular program reviews and status updates
- Manage cross-functional dependencies and alignment
- Establish and maintain program documentation in Workfront
- Track and analyze key performance metrics
- Deliver actionable insights to stakeholders
- Make data-driven recommendations for improvement

A day in the life
Your day typically starts with analyzing campaign performance metrics and attending a sales pipeline review. Throughout the day, you'll collaborate with multiple teams - from crafting email campaigns with the Events team to aligning on co-marketing initiatives with APN Partners. You'll lead stakeholder meetings to present campaign results, optimize paid media performance, and develop sales enablement materials. The role requires balancing strategic planning with hands-on execution, whether you're reviewing analytics, adjusting targeting strategies, or creating compelling content. Each day brings diverse challenges and opportunities to drive measurable business impact.

About the team
The AWS North America Marketing team is a dynamic group of marketing professionals dedicated to accelerating cloud adoption across the US and Canada. We're a data-driven organization that combines creative thinking with analytical rigor to deliver impactful marketing programs. Our team collaborates closely with Sales, Partners, Global Marketing, and Product Marketing to create integrated campaigns that resonate with both technical and business decision-makers. As part of our team, you'll work alongside experienced marketers who are passionate about technology and committed to driving AWS's growth while maintaining our high bar for excellence.

North America Marketing Team Tenets:
- We prioritize pipeline. If we are forced to choose, we prioritize pipeline-generating activities.
- We exist to educate across audiences and channels to drive demand.
- We are accelerators, investing in initiatives that move NAMER customers forward in their journey with AWS.
- We are local experts in a global community. We value local-driven execution over broad, global initiatives.
- Less is more. We guard NAMER customers from random acts of marketing, choosing initiatives with clear goals and measurable outcomes.
- We never walk alone. NAMER Marketing is a diverse and inclusive team, where our people are empowered to stretch as individuals and leaders; we leave no one behind.

ABOUT AWS:

Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.

Why AWS
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship and Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.