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Copywriter, Brand Innovation Lab, Entertainment, Media, and Telco
Amazon
Marketing & Communications
Santa Monica, CA, USA
Posted on Jan 2, 2025
DESCRIPTION
We are looking to hire an experienced, strategic Copywriter to join the Brand Innovation Lab team. In this role, you’ll create custom campaigns for a wide range of Entertainment, Media, and Telecommunications brands using the full Amazon canvas (i.e. Prime Video, TNF, Alexa, Twitch, IMDb, Amazon Music, Amazon Live), bringing to life innovative ad solutions that benefit the end customer while meeting client needs and pushing the creative envelope. As an expert in your craft, including creative ideation, brand storytelling, copy development, and pre/post content production, you will be involved in all aspects of campaign development including concepting, client presentations, design/tech reviews, video script writing, and selecting of external partners for creative production. In partnership with Brand Strategists, you will synthesize customer data to develop “never done before” ideas that work backwards from the end customer and deliver on advertiser objectives, leveraging research and 1P insights to come up with engaging experiences using the Amazon canvas in innovative ways. You will collaborate closely with Creative Directors, Design Technologists, and Solutions Managers to vet tactical ideas that use different Amazon platforms and partners to ensure feasibility, and work closely with Producers to ensure any ideas that require production are scoped, budgeted, and planned out before pitching to clients. You will also collaborate with clients to dive into their brand’s challenges to identify opportunities to deliver strategic, bespoke solutions that delight customers and have a meaningful impact on advertisers’ businesses—as well as identify ideas that can become repeatable for other advertisers.
Key job responsibilities
- Accountable for end-to-end creative development, from pitch to launch, on BIL’s most complex campaigns
- Articulate creative concepts and rationale internally and externally through well-developed presentation skills
- Address the client’s needs, even when ambiguous, through creative concepts and presentations
- Steward the client’s brand tone and voice through every stage of campaign development
- Produce original copy with great attention to narrative consistency, voice, and tone for all campaign deliverables
- Bring a deep understanding of the Amazon canvas to complex campaign solutions
- Endorse copy accuracy and style guides on all deliverables
- Foster creative passion, curiosity, and excellence through discussion of emerging trends, new technologies, and industry best practices
- Proactively build partnerships with internal Amazon teams and external stakeholders
- Collaborate across disciplines with team members at all levels
- Provide leadership, mentoring, and coaching to junior level creatives
A day in the life
In this client-facing role, you will often be presenting to Director-level brand, agency, and Amazonian stakeholders as well as leading presentations and productive discussions with senior internal and external stakeholders to drive creative alignment across teams and orgs, providing clear creative, tactical, and business rationale to all audiences that support their solutions. You apply good judgment to make creative and strategic trade-offs between teams, and clients without compromising creative quality and the end-customer experience. You will develop and coordinate complex creative marketing initiatives, often stretching outside your immediate area of expertise. You will leverage your knowledge in brand strategy, user experience, visual design, and tech to work independently across 6 or more opportunities simultaneously, all in different stages of development. You will drive cross-team discussions around the development of shared goals and implementation, owning and optimizing mechanisms to improve internal and external processes that scale. You will write scripts for Entertainment, Media, or Telecomm brands that sponsor Prime Video Content or Thursday Night Football activations.
About the team
Amazon's Brand Innovation Lab works with brands and agencies to develop campaigns that engage consumers at multiple stages of the marketing journey, building brand awareness, relevance, consideration, acquisition and loyalty. Our global creative team of storytellers and innovators include strategists, creatives, design technologists, engineers, producers and more, collaborating to create solutions customized to our advertisers' goals. The Entertainment, Media, and Telecommunications team services the major entertainment studios, tv/streamers, toys, and telecommunications brands.
BASIC QUALIFICATIONS
- Minimum of 6 years copywriting experience at advertising agencies and/or in-house creative departments
- Must have an online portfolio URL in your resume, demonstrating copywriting and conceptual thinking skillset, as well as big campaign thinking that can extend into any medium
- Strong understanding of digital and social platforms, as well as their use within marketing
PREFERRED QUALIFICATIONS
- You are resourceful, insightful and an innovative problem solver.
- You have the ability to work efficiently and demonstrate a bias for action in a fast-paced, ambiguous environment.
- You bring verbal flair and conceptual excellence to the work, inspiring clients and team members to raise the creative bar.
- You regularly push your comfort zone to stretch and improve yourself, never thinking "that's not my job".
- You are passionate about design, technology, advertising, marketing, and are always keeping pace with it.
- You use data and insights to create work that resonates with customers.
- You are ego-free and are highly collaborative, working with a diverse group of people and learning from them.
- You are a self-starter, spotting an opportunity and making something out of nothing.
- You aren’t afraid to question the status quo, and take steps to change things for the better.
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $108,400/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.