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Senior Performance Marketing Manager, Paid Media, Project Kuiper, North America B2C
Amazon
Marketing & Communications
United States · Redmond, WA, USA
Posted on Jan 2, 2025
DESCRIPTION
Project Kuiper is an initiative to increase global broadband access through a constellation of 3,236 satellites in low Earth orbit (LEO). Its mission is to bring fast, affordable broadband to unserved and underserved communities around the world. Project Kuiper will help close the digital divide by delivering fast, affordable broadband to a wide range of customers, including consumers, businesses, government agencies, and other organizations operating in places without reliable connectivity.
Project Kuiper is looking for a talented Senior Performance Marketing Manager to lead paid media. This role is responsible for developing the B2C performance marketing strategy, launching campaigns, and optimizing performance across all paid media channels. We are looking for someone data-driven with a relentless focus on delighting customers and improving performance. The ideal candidate is a self-starter with expertise in paid search, search engine optimization (SEO), associates, social, digital channels, direct response TV, and direct mail. You will lead automated channels and drive website traffic, maximize gross adds, and improve the customer experience. You will test, build, automate, and scale paid media initiatives. In this role, you will work with a range of technical and non-technical teams to build automated marketing technology, assess marketing capabilities, own the experimentation strategy, and undertake detailed performance analysis. The scope of this role focuses on delivering against key business goals, while also innovating and finding efficiencies through the development and management of a multi-year strategy and roadmap.
Key job responsibilities
- Lead the strategy, design, and execution of local performance marketing campaigns and ongoing management of paid media channels for Project Kuiper’s B2C business in the US, Canada, and Mexico
- Optimize subscriber acquisition across paid search, SEO, associates, social, digital channels, direct response TV, and direct mail
- Apply deep and wide functional expertise to develop channel strategies and testing/experimentation plans. Create successful innovations in North America that can be adopted and scaled across other regions
- Conduct detailed campaign and channel performance analysis, leveraging data to optimize strategies, refine targeting, and improve performance. Develop and maintain comprehensive reporting frameworks to track KPIs, present actionable insights, and enable data-informed decision-making
- Champion automation, attribution measurement and scaled solutions, by influencing prioritization in tech roadmaps
- Stay current with industry and Amazon best-practices to define and execute an innovation roadmap to delight customers and drive efficiencies throughout your area
Export Control Requirement:
Due to applicable export control laws and regulations, candidates must be a U.S. citizen or national, U.S. permanent resident (i.e., current Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum.
BASIC QUALIFICATIONS
- 5+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
PREFERRED QUALIFICATIONS
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting
- 6+ years of experience in technology, media, or telecommunications; satellite internet; or subscription service
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.