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Head of Global Social Strategy, Prime Video
Amazon
Culver City, CA, USA
Posted on Dec 24, 2024
DESCRIPTION
Prime Video brings together the world’s best creators with the most passionate communities in a way that no other entertainment brand can. Not only are we a home for buzzworthy original content, including The Boys, Reacher, Summer I Turned Pretty and Saltburn, we also serve as an entertainment destination to view live sports, watch other streamers, rent/purchase titles, and dive into our extensive library of content. Extending beyond the Prime Video platform, Amazon provides a multi-dimensional experience that allows subscribers to fully immerse themselves in their fandom: to read the book, to listen to the soundtrack, to buy the costume, to replay live sports in real time, and more. And that breadth and connection to the Amazon family of brands, along with the support of a passionate and diverse global team, makes Prime Video a uniquely positioned place to develop and grow professionally.
Are you an experienced social media marketer who wants to set the strategy for one of the world’s largest streaming entertainment brands? If so, we have the job for you! The Prime Video (PV) Global Brand and Social Strategy team is hiring a Global Social Strategy lead, who will be responsible for evolving our global social strategy, working closely with the regional, studios and sports social leads, providing thought leadership and force multiplying their efforts. They will be responsible for driving the vision of how Prime Video can have a best-in-class social marketing organization, setting the strategic plan to grow our social reach and capabilities (e.g., what handles to invest in, what capabilities are needed) and overseeing investments (e.g., data infrastructure, tools, automation, people skills) that support social on a global basis. They will collaborate with the global brand strategy team to extend the Prime Video brand positioning, pillars and expression into our social editorial and paid strategies, in a social first tone and manner. They will author our global social strategy and social QBRs, evolving our social goals and metrics to stay ahead of changes in the industry, reporting on our social investments and results, and creating a social measurement framework. They will work closely with product teams to build two-way linkages between our service and key social platforms, with a focus on scalable ways to leverage the social zeitgeist to inform editorial decisions on-app. They will work with paid media teams to build strong relationships with key social platforms, driving prioritization for Prime Video asks and needs. They will lead or collaborate on social partner relationships to support global social infrastructure and automation. This leader is not responsible for creative execution of social content or management of handles – this happens at the regional/local level as a lever to support those businesses. This is a highly strategic role, requiring them to lead by influence through elevating a group’s thinking and discussion, use of data/information to disprove assumptions, and trust-building collaboration.
The ideal candidate is a social media professional with a background in media and entertainment or other large consumer facing categories that move at the speed of culture. They are familiar with the principles of social listening and insights, and passionate about the power of data to drive business outcomes. They thrive on staying current on the cutting edge of the social media, content and creator marketing landscape. They have experience working with matrixed ownership typical to large international organizations, and know how to lead by influence.
Key job responsibilities
- Set the vision and strategy for global social strategy for Prime Video. Build relationships with a broad set of partners including PV regional social leaders, Studios, Sports, Product and PR.
- Define and direct the social brand voice, educate and support regional social teams in expressing our brand positioning and pillars in a social first tone and manner.
- Define success criteria and measurement at a global level, develop infrastructure to support measurement and reporting capabilities that continually serve as inputs into on-going, go-forward decisions.
- Develop centralized operating guidelines for regional/country teams that are compliant with Amazon security.
- Standardize the content categorization framework to make it consistent across locales, easy to track and communicate to leadership.
- Author and deliver SVP-level quarterly social QBR, define and own mechanisms to review global social progress, drive social governance, sharing success story case studies, best practices and learnings across regions.
- Identify key investments in social infrastructure, people and budgets, advocate for and build into Amazon planning cycles.
- Work with social insights teams to learn, test, share and force multiply across marketing and PR.
About the team
The Global Brand & Social Strategy team develops the global approach to the Prime Video brand strategy (including verbal and visual expression, and brand governance), and the global social strategy (thought leadership, measurement, brand expression), both of which are supported by a robust brand and digital insights practice. The team collaborates with Prime Video’s international and cross-functional teams, including Amazon MGM Studios, Sports, PR, Product and Marketing, and partners closely with Amazon’s cross-channel marketing team. We deliver insights and execute strategies to drive the future of the PV brand.
BASIC QUALIFICATIONS
- 10+ years of professional non-internship marketing experience
- Bachelor's degree in film, media, production, marketing; or equivalent work experience
- Familiarity with social media insights tools and techniques, and experience translating those insights into marketing moments
- Experience communicating effectively and presenting to senior business leaders as well as with creatively-oriented stakeholders
- Experience working efficiently with and influencing stakeholders and team members across time zones and countries
- Experience thinking creatively, taking the initiative and constructively advocating on behalf of the customer
- Experience understanding and discussing business and technical concepts, evaluating tradeoffs and opportunistic new ideas
PREFERRED QUALIFICATIONS
- Experience working cross-functionally and driving decision making among stakeholders with competing goals
- Advanced degree in marketing or communications
- Experience in the entertainment industry in a social editorial/marketing role
- Analytical and quantitative skills; ability to work with business owners to define key metrics and to build data sets that answer those questions
- A passion for content, brands, social and digital media and popular culture
- Proactive attitude, natural curiosity, and willingness to roll up sleeves to achieve goals
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $127,600/year in our lowest geographic market up to $223,400/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.