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Sr. Product Marketing Manager, Supply Chain by Amazon
Amazon
Marketing & Communications, Product, Operations
Bellevue, WA, USA
Posted on Dec 24, 2024
DESCRIPTION
Are you Ready to Re-Shape the Supply Chain business for our Sellers?
THE BUSINESS
Since 2000, Amazon has made its shelf space available to third-party sellers, enabling them to reach hundreds of millions of customers, build their brands, and grow their business. Amazon’s Worldwide Selling Partner Services (SPS) is an accelerator for these independent businesses to grow and develop, enabling every brand – from the small business with an idea to the large, multi-national corporation – to thrive and grow into a global selling success.
Fulfillment by Amazon (FBA) was foundational to this mission when it launched in 2006. At the time, the process of receiving a customer order, packaging it, dropping it off for delivery, and doing all of this fast was operationally intense. FBA gave sellers the option to outsource order fulfillment, customer service, and handling returns to Amazon so they could spend more time inventing amazing products for customers. Since then, Amazon has launched more services to support sellers’ broader supply chain needs, including now radically simplifying and automating the upstream supply chain journey, starting with manufacturing, through Supply Chain By Amazon (SCA).
SCA will provide sellers an a-la-carte or end-to-end, fully automated set of supply chain services that provides a complete solution to quickly and reliably move products directly from manufacturers to customers around the world. It leverages Amazon’s advanced technology and supply chain capabilities to optimize end-to-end logistics, fulfillment, and transportation on behalf of sellers, simplifying the supply chain journey, while improving in-stock rates, reliability, speed, and cost. SCA will pick up inventory from manufacturing facilities around the world, ship it across borders, handle customs clearance and ground transportation, store inventory in bulk, manage replenishment across Amazon and other sales channels, and deliver directly to customers.
We are in the early days of creating the SCA vision of the future and are looking for bold vision, highly strategic leaders to shape the future of this business.
THE ROLE
We are seeking a passionate, experienced product marketing professional to own the execution and development of our go to market strategy for Supply Chain by Amazon. The Sr. Product Marketing Manager has a deep understanding of our product, priorities and business seller segments and needs, and can translate multiple inputs and data into a marketing content strategy and cohesive messaging framework . They will develop new and compelling foundational marketing content and assets that will be used by sales and marketing teams, evaluate the effectiveness of marketing campaigns and content, and make data-driven decisions on how to evolve our messaging and content. The successful candidate is a self-starter comfortable with ambiguity and navigating cross-functional stakeholders, with attention to detail, and who strives in a fast-paced environment. They work backwards from our customer, apply innovative thinking and dive deep to identify and mitigate gaps.
Key job responsibilities
• Define the strategy and manage the full lifecycle of acquisition focused marketing initiatives
• Establish channel marketing programs for Supply Chain by Amazon, working with paid media, creative, central marketing teams
• Build and execute high-quality marketing content and campaigns for customers across a variety of channels, including search, emails, FAQs, Help pages, newsletters, videos, websites, announcements, and others.
• Create and maintain communications toolkits, processes, templates, and messaging for stakeholder teams.
• Propose, execute, and scale new ways of creating and distributing communications, including identify and driving process improvements.
• Lead creative refinements with Design teams to test and optimize customer communication and content strategies
• Contribute to cadenced business reporting and are able to present them effectively to senior leaders.
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
PREFERRED QUALIFICATIONS
- Experience with customer segmentation, profiling, and targeting
- Experience using any of SQL or other analytical tools for conducting data analysis
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.