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Senior Program Manager, Prime Video Customer Relationships & Marketing Tech
Amazon
Marketing & Communications, Customer Service, Operations
Seattle, WA, USA
Posted on Dec 24, 2024
DESCRIPTION
Prime Video offers customers a vast collection of movies, series, and sports - all available to watch on hundreds of compatible devices. U.S. Prime members can also subscribe to 100+ channels including Max, discovery+, Paramount+ with SHOWTIME, BET+, MGM+, ViX+, PBS KIDS, NBA League Pass, MLB.TV, and STARZ with no extra apps to download, and no cable required. Prime Video is just one of the savings, convenience, and entertainment benefits included in a Prime membership. More than 200 million Prime members in 25 countries around the world enjoy access to Amazon’s enormous selection, exceptional value, and fast delivery.
In Prime Video's Customer Relationship and Marketing Tech (CRMT) team, our mission is to build and scale a holistic customer relationship management program and deliver automated and personalized marketing messages to Prime Video customers worldwide. Our team builds, maintains, and obsesses over our customer communication programs delivered in Prime Video’s owned marketing channels and surfaces, including customer emails, app push notifications, WhatsApp, and Amazon.com promotions. Our vision is to make sure every Amazon customer is engaged with Prime Video and the Amazon ecosystem across all points of their lifecycle journey wherever they are.
To help us fulfill this mission, we are looking for a talented Senior Program Manager to drive Prime Video's outbound marketing program governance for Email, Push Notification, and WhatsApp channels. This is a unique opportunity to play a key role in an incredibly fast-growing solution business. In this role, you will lead initiatives to drive program and process improvements for automation outbound, oversee outbound channel and tooling governance, and drive optimizations for our existing email and push programs. You will develop a deep understanding of our outbound marketing tooling and programs, identify product and process opportunities, and design solutions to drive program growth.
This position requires a proactive, highly motivated individual with an aptitude for critical thinking, program innovation, invent and simplify, and who can think big while also diving deep. The successful candidate will be a self-starter who is comfortable with ambiguity, is customer obsessed, analytical, detail oriented, and enjoy solving complex business problems. This role also requires strong collaboration and relationship-building skills as you will partner with Product and Tech teams, Global & Regional Marketing Teams and Senior Leaders.
Key job responsibilities
- Responsible for governance of Prime Video’s outbound marketing tools and channels globally
- Own and improve mechanisms for marketing stakeholder engagement, and deliver solutions that lead to longer term program success. Simplify program operations, and add, refine, and remove procedures.
- Partner closely with WW stakeholders, share and learn best practices, and improve program processes to streamline updates and communications
- Measure and improve health of outbound channels and identify opportunities to better serve our customers and stakeholders
- Develop a deep understanding of our automated marketing programs and the inter-dependencies of the business problems
BASIC QUALIFICATIONS
- 5+ years of program or project management experience
- Experience using data and metrics to determine and drive improvements
- Experience owning program strategy, end to end delivery, and communicating results to senior leadership
PREFERRED QUALIFICATIONS
- 2+ years of driving process improvements experience
- Master's degree, or MBA in management, business administration, economics, engineering, marketing
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $104,100/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.