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Head of Integrated Media, Sports and Brand, Prime Video
Amazon
Marketing & Communications
Culver City, CA, USA
Posted on Dec 24, 2024
DESCRIPTION
Prime Video (PV) brings together the world’s best creators with the most passionate communities in a way that no other entertainment brand can. Not only are we a one-stop hub for distinctive, critically-acclaimed and award-winning original programming including TV series such as The Boys, The Marvelous Mrs. Maisel and Jack Ryan and movies like Air, Coming 2 America, Idea of You, and Roadhouse, but we offer a multi-dimensional experience that allows subscribers to fully immerse themselves in their fandom: to read the book, to listen to the soundtrack, to buy the costume, to replay live sports in real time, and more. And that breadth and connection to the Amazon family of brands, along with the support of a passionate and diverse global team, makes Prime Video a company where creators and makers of all kinds can build their future.
Prime Video is seeking a highly motivated, results-oriented Head of Integrated Media to support our brand and live sports initiatives reaching millions of customers each year. In this role, you will be accountable for driving consumer facing campaigns that develop and deepen engagement with Prime Video customers. This leader is able to think big while remaining deeply analytical, naturally curious and capable of juggling multiple complex projects to drive increasingly effective tactical touchpoint plans that deliver entertaining customer experiences both out of app and in-app. The ideal candidate will possess a passion for bar-raising media planning frameworks, strong organization and high standards for operational launch management and substantial experience working with research, data science, media & brand agencies and creative marketing partners.
As a leader, you will own the marketing development of integrated media plans and launch execution. This includes leading a team of marketing stakeholders that work on dedicated projects. You will be accountable for driving quality assurance from media briefing to go-to-market planning of 360-degree campaigns and alignment with cross-functional stakeholders (e.g. creative marketing, product, finance) across Amazon. As an integrated media lead, you will have a proven track record for driving results, working autonomously to set roadmaps and goal tracking and have substantial experience working with industry partners. You will possess a blended balance of strategist, project manager, team champion and analyst. Relationship building will be necessary as the work is highly visible and requires strong partnership with cross-divisional teams.
Key job responsibilities
- Own paid media strategy for Live Sports and Brand campaigns.
- Own O&O launch management for Prime Video live sports and live events.
- Work collaboratively with cross-functional stakeholders to ensure campaign sufficiency and optimizations are deployed to deliver on goals. Eliminate barriers and obtain buy-in at scale.
- Dive deep into marketing performance and audience insights. Uncover durable insights that improve program performance over time.
- Own representation of key metrics and progress to goal with senior leadership.
- Act as a leader and “catalyst” to inspire others to deliver bar-raising, best in class ideas and plans.
- Cultivate positive relationships with appropriate agencies, companies, talent, external studio partners and other relevant Amazon partner teams.
- Hire and develop talent to support your efforts.
BASIC QUALIFICATIONS
- 10+ years of professional non-internship marketing experience
- Experience managing teams
- Experience in marketing or marketing research
- Experience guiding creative input, development and execution from concept to completion
- Experience driving direction and alignment with cross-functional teams
- Experience presenting metrics and progress to goal to senior leadership
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Knowledge of the TV/sports landscape and/or streaming platforms
PREFERRED QUALIFICATIONS
- Experience in inter-team working skills to develop partnership with partner, tech team and operating at leadership levels
- 10+ years of team management experience
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $168,300/year in our lowest geographic market up to $278,200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.