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Research Manager, Strategy and Insights, Reputation Marketing Insights
Amazon
Marketing & Communications
Seattle, WA, USA · Arlington, VA, USA · United States · Virginia, USA
Posted on Dec 24, 2024
DESCRIPTION
This role is for a Go-to-Market and Foundational Research Manager on the Reputation Marketing and Insights team. This role owns and is responsible for the first step in the go-to-market messaging process: development of data-driven insights to develop campaign strategy, messaging guidance, and to guide creative execution. Go-to-market research sets the strategic course of our marketing: including deeply understanding our customers, surfacing actionable insights, and developing the best narratives and message frames to deliver results. This role is also responsible for foundational research (beyond Go-to-market) will also be within scope, including collaborating with other teams across Policy, PR, and Corporate Communications team to identify key knowledge gaps, execute high quality research, and surface actionable insights to drive better business and reputational outcomes. The work will challenge you to be resourceful, think big while staying connected to the details, translate data-driven insights into strategic direction, and embrace a high degree of change and ambiguity at speed. The scope and scale of what we strive to achieve is immense, but it is also meaningful and energizing.
Key job responsibilities
• Conduct message and creative testing research to guide the messages we should be using, and inform creative production and execution
• Develop marketing and substantive strategies to improve Amazon’s business outcomes and bolster its reputation
• Inform strategic planning and messaging architecture documents to direct paid and owned media campaigns
• Communicate data-driven insights and recommendations through presentations, papers, and other internal communication channels
• Scale learnings and insights to other teams in GCCI and the broader Amazon marketing and communications community
• Remain informed and incorporate learnings from other research functions including reputation-tracking, policy, and product and marketing research
BASIC QUALIFICATIONS
- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience using Microsoft Excel to manipulate and analyze data
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
PREFERRED QUALIFICATIONS
- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $72,600/year in our lowest geographic market up to $155,200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.