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Lifecycle Marketing Manager, Blink
Amazon
Marketing & Communications
North Reading, MA, USA · United States
Posted on Dec 21, 2024
DESCRIPTION
Blink (part of Amazon Devices) is looking for a data-driven, customer-obsessed marketing manager to drive scaled email marketing campaigns globally. In this role, you will be responsible for defining and executing the vision for email marketing strategies and campaigns. This role will have end-to-end ownership of subscription campaigns, including automated flows and promotional emails from strategy to execution with a strong foundation in e-commerce best practices.
This is a critical role on our marketing team as we look to scale acquisition, engagement, and retention efforts for Blink. This role will manage acquisition email campaigns across Sonar and Braze including prospecting, TPR, Marquee, and re-targeting campaigns. They will manage device launch campaigns, prospecting, and campaign management. They will aim to become an Amazon Email Bar Raiser acting as the SME for all awareness, acquisition, and conversion email programs working with Developers, Creative, Product, and Business Development.
Key job responsibilities
Own email marketing campaigns from beginning to end from gathering of requirements, design and development, to testing, launch, and reporting
Generate on-brand, best-in-class content, tailored to appropriate customers
Leverage Braze, Sonar, and other email tools to increase performance
Build email programs and execute campaigns that drive awareness, engagement, and revenue
Work with stakeholders to build campaigns that inform customers of launches, promotions, news, and events
Create and test campaigns and templates that align content to customer preferences
Analyze, report on, and optimize against key metrics including CTR, open rates, revenue lift, and engagement
Recommend and implement iterative A/B testing to continually improve performance through optimized messaging and targeting
Develop and lead an annual email marketing plan to align on key growth areas, maintain a project schedule, and make it visible to leadership
Gain subject matter expertise in customer pain points and deliver proactive solutions
Research and develop an iterative testing strategy to gain insights and continuously improve the customer experience
Work with marketing, content, design, product, support, engineering, and leadership to align channel initiatives with business goals
Analyze cohorts and segment effectively to drive growth
Track email best practices, industry trends, and make proactive recommendations
A day in the life
This role's primary focus will be to build and execute email marketing strategies and campaigns to enhance the customer experience and drive growth for our business. The ideal candidate has experience leveraging data to gain insights and solve problems, an eye for design, experience with content strategy, and technical email development skills.
You will bring your proven creative, analytical, and strategic capabilities to imagine, develop, plan, implement, and optimize compelling campaigns that deliver results.
You think strategically and execute flawlessly. You understand data workflows, customer segmentation, automation and personalization, ecomm and consumer marketing, and testing best practices.
You earn trust with key stakeholders across multiple teams and are excited to test and learn in a data-driven environment. You work autonomously yet enjoy collaboration, handle multiple large-scale initiatives, and deliver results that raise the bar.
BASIC QUALIFICATIONS
- 5+ years of professional non-internship marketing experience
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- 5+ years experience developing email and in-app marketing campaigns (including automated flows) from concept to completion; including testing, sending, and reporting
PREFERRED QUALIFICATIONS
- Experience managing external partners to develop marketing programs
- Experience with Braze and Sonar
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $98,200/year in our lowest geographic market up to $179,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.