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Marketing Automation Manager, Strategic Account Services
Amazon
Marketing & Communications
Seattle, WA, USA
Posted on Dec 21, 2024
DESCRIPTION
This role will be responsible for increasing marketing campaign effectiveness and reducing manual sales efforts through the implementation of automated processes and dynamic marketing campaigns. They will work across internal teams (marketing, sales, technical) to drive campaign testing strategies and use data-driven insights to drive change. An ideal candidate should be highly analytical, resourceful, customer focused, team oriented, and have an ability to work independently under time constraints to meet deadlines.
Key job responsibilities
* Collaborate with cross-functional teams including marketing, sales, technical, and revenue ops to align marketing initiatives and technologies with business objectives and priorities.
* Measure and analyze campaign performance data. Use data-driven insights to propose optimizations of Pardot integrations and campaigns to improve engagement, and ultimately conversion of prospects.
* Develop and execute end-to-end marketing operation processes, including complex nurture builds, lead management, campaign AB testing strategies and reporting.
* Continuously identify and implement opportunities to improve efficiency in campaign execution, optimizing workflows, automation, and processes to increase campaign effectiveness and reduce manual efforts.
* Oversee and optimize marketing operations processes, including lead contact and account data management, lead and account scoring, campaign management, marketing automation, and attribution.
* Actively contribute to decisions on the overall marketing technology architecture. Aiming to improve data health ensuring accurate, reliable data flow across systems, focusing on customer segmentation and personalization capabilities to increase marketing’s impact.
* Develop and execute best practices in campaign and management and streamline process efficiencies across all marketing functions.
* Create and deliver training sessions for team members on best practices, and maintain comprehensive documentation for custom workflows, processes, and integrations.
A day in the life
A successful candidate will have excellent written and verbal communication skills, be analytically minded, and possess an entrepreneurial spirit and ability to influence others. They are passionate about creating engaging marketing campaigns to attract and retain customers, using data to continuously test and optimize. They have proven ability to improve campaign performance through data-driven insights, enhance Pardot to Salesforce integrations, and streamline workflows. Key responsibilities include managing lead scoring, campaign execution, and contributing to marketing technology decisions and ensuring data accuracy.
About the team
Strategic Account Services (SAS) is an organization that provides paid and unpaid account management services to Selling Partners to help grow their business on Amazon. We are seeking an experienced, innovative and technically apt Marketing Automation Manager. This role will be part of the Marketing Operations Team, offering a unique opportunity to shape the overall marketing tech stack ranging from email to onsite, offsite, and analytics for a rapidly growing organization.
BASIC QUALIFICATIONS
- 4+ years of development of insights learning agendas and working closely with an insights team to design, execute, and draw clear and compelling insight experience
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing or working within cross-functional marketing and creative teams
- 4-6 Years of experience in Operations, Automations or Marketing
PREFERRED QUALIFICATIONS
- Experience equally comfortable building strategic marketing plans and executing at a tactical level
- 2 Years of experience in Pardot
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70,900/year in our lowest geographic market up to $151,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.