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Senior Social Marketing Manager - YA, Amazon MGM Studios / Prime Video
Amazon
Marketing & Communications
Culver City, CA, USA
Posted on Dec 21, 2024
DESCRIPTION
Amazon MGM Studios is the home for talent, creating and producing Original films and television series for a global audience. Original series premiere exclusively on Prime Video, which is available in more than 240 countries and territories worldwide. Amazon MGM Studios also produces and acquires Original movies for theatrical release and exclusively for Prime Video.
Amazon MGM Studios is seeking an experienced, innovative, creative and passionate leader for the Senior Social Marketing Manager – Young Adult (YA) Genre role. This role will lead the social marketing campaigns for titles within the critically important YA Genre slate of films and series. They are responsible for developing and executing smart, ground-breaking, highly creative, culturally resonant and inventive social marketing campaigns for their assigned YA titles. They develop the YA social marketing strategies globally, setting a high-bar for innovation, passion and operational excellence. They must demonstrate a deep understanding of the various YA-genre fandoms, developing the right content capture strategies and executing best-in-class social creative, platform partnerships and community management. The ideal candidate has deep expertise of global fanbases as well - with experience launching YA-tentpole titles with and without known IP. They have a true finger on the pulse of YA culture and social trends on a daily – if not hourly – basis. They are responsible for social strategy, social creative development, social listening analytics, community management and social innovation including creator marketing, social/IRL stunts and paid media social products for their slate of YA titles.
The Senior Social Marketing Manager – YA Genre is a leader, inspiring and collaborating with the global cross-functional marketing team. Reporting into the Senior Lead, Global Social Marketing for Amazon MGM Studios, they collaboratively act as a key cross-functional stakeholder across global marketing, ensuring the highest standards for consistency and quality are maintained to drive viewership and attract YA customers to Prime Video. This role sits within a dedicated team of YA social marketing experts across films and series.
The optimal Senior Social Marketing Manager will have experience leading social campaigns within highly collaborative entertainment marketing teams as well as building deep partnerships with global platform partnerships – such as TikTok, Meta, Snapchat, Youtube, Reddit and Pinterest. They are able to fluidly shift from analytical discussions to strategy to operational to creative. They serve as one of the key points of contact for the social marketing campaigns globally, so their strategic judgment, creative acumen, timely responsiveness and awareness of industry trends and ability to think big must be robust, especially within the YA genre space.
Finally, the ideal candidate must thrive operating in a ‘startup’ environment, where leaders are owners, wear multiple hats, and effortlessly think and act both strategically and tactically - from the development of broad strategic ideas to reactive, on-the-fly social strategies.
Key job responsibilities
- Oversee the social marketing campaigns across a multitude of YA titles, including complex and business critical Amazon MGM Studios titles.
- Guide the creation of world-class, break-through social marketing strategies that support and reinforce Amazon MGM Studios and Prime Video’s position as a YA destination within the streaming marketplace, in keeping with the business and marketing strategy for the brand.
- Develop creative, inventive YA-centered campaigns that inspire our customers while driving awareness and viewership.
- Lead a cross-functional marketing team with strong strategic thinking to ideate and develop innovative, effective, and award-winning social marketing experiences to drive customers to Amazon Prime Video.
- Raise the bar on social marketing strategies and tactics globally. Provide oversight for the team responsible for implementing this vision and strategy across all international Prime Video territories.
- Embrace performance data, and refine future social marketing campaigns based on these insights.
- Contribute to and lead campaign reviews and presentations, while successfully presenting social marketing concepts to executive producers/filmmakers, talent and senior management. Influence business and creative decisions.
- Forge external relationships to bring the most exceptional freelancers and vendors to projects as needed.
- Have a strong point of view and vision along with a clear, concise ability to provide direction to internal and external partners.
- Think big. Drive new ideas that lead to innovative social marketing programs and events to support launches.
- Work closely with senior leadership to create policies, procedures, best practices and formalize mechanisms that impact the broader department.
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience
- Experience building, executing and scaling cross-functional marketing programs
- Experience communicating results to senior leadership
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- 5+ years leading social marketing campaigns at a global scale
- Experience marketing YA titles, series and/or films
PREFERRED QUALIFICATIONS
- Experience working cross-functionally and driving decision making among stakeholders with competing goals
- Experience with various types of research methodologies is key, including quant, qual, 1P & 3P data, trend analysis & forecasting, etc.
- Experience working with executive producers, filmmakers, and talent
- Please include a digital portfolio link if available
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112,800/year in our lowest geographic market up to $186,500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.