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DESCRIPTION

At Amazon Advertising, we sit at the intersection of advertising and eCommerce. With millions of customers visiting us every day to find, discover, and buy products, we believe that advertising, when done well, can enhance the value of the customer experience and generate a positive return on investment for our advertising partners. We strive to make advertising relevant so that customers welcome it and advertisers can easily implement it. If you’re interested in innovative advertising solutions with a relentless focus on the customer, you’ve come to the right place!

Our team’s mandate is to launch and accelerate adoption of advertising measurement and media planning products and services that help advertisers make more informed investment decisions regarding how to optimally allocate their marketing budgets. We ensure all advertisers have access to timely and actionable insights to support comprehensive business planning, budget allocation, and outcome forecasting. With a broad mandate to experiment and innovate, we are growing with a seemingly endless range of new opportunities.

As a Senior Program Manager, you are responsible for delivery and driving business growth of some of the most exciting and innovative media planning and measurement products Amazon Advertising has to offer. You are the operations and measurement expert to the client and will work closely with external clients and internal teams (sales, operations, product) to drive adoption and organize/support strategic initiatives. You are obsessively data-driven in your decision making and comfortable digging in to scientific and statistical concepts. You are detail-oriented, persistent, and concise in your communications. You care about client quality. You flawlessly execute and also care about scaling processes and tools. The ideal candidate must be willing to work hard in a fast-paced, dynamic and demanding environment.

The right candidate will have experience leading medium to large products and projects, and excel at written and verbal communications. A background in digital advertising is a significant plus. You must be able to succeed in an entrepreneurial environment, and not be hindered by ambiguity or competing priorities. This means anticipating bottlenecks, making tradeoffs, and balancing the needs of various key stakeholders. You will be expected to have strong opinions about tradeoffs as well as the analytical background necessary to track adoption and performance of your program. You will be able to lead a program at scale, and participate/influence other senior leaders across the company future direction-setting.

Finally, you will direct in-depth market, industry, and opportunity analysis, and will work with technology and business teams to define program requirements, understand customer needs, and define success metrics and performance tracking methods for product launches. Development, testing, and delivery is performed in partnership with dedicated product teams.

Key job responsibilities
- Define and track KPIs for advertising measurement and planning programs.
- Facilitate overall program execution, harnessing and organizing multiple external partners and internal Amazon teams across product, sales, finance and operations in the process.
- Serve as the primary point of contact for client issues / face to the advertiser; relentlessly follow up to communicate, triage, and manage open issues to resolution.
- Exhibit deep analytical ability, and develop expertise in Amazon’s proprietary metrics, working to constantly evolve how we analyze and communicate data to our clients.
- Act as a "voice of the customer" to drive production adoption and innovation and influence roadmap decisions.
- Create, update and maintain standard operating procedure documentation and other training materials. Procure and implement feedback from partner teams regarding SOP usability.
- Lead presentations and trainings for clients, executives, and internal teams. Help establish network of subject matter experts within partner teams including Account Management and Sales.
- Provide onboarding support, education, continuous product usage consultation, and industry best practices to ensure client success.

About the team
Marketing Mix Modeling team’s mandate is to launch and accelerate adoption of advertising measurement and media planning products and services that help advertisers make more informed investment decisions regarding how to optimally allocate their marketing budgets. We ensure all advertisers have access to timely and actionable insights to support comprehensive business planning, budget allocation, and outcome forecasting. With a broad mandate to experiment and innovate, we are growing with a seemingly endless range of new opportunities.