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DESCRIPTION

Amazon Advertising is one of Amazon's fastest growing and most profitable businesses, responsible for defining and delivering a collection of advertising products that drive discovery and sales. Our products and solutions are strategically important to enable our Retail and Marketplace businesses to drive long-term growth. We deliver billions of ad impressions and millions of clicks and break fresh ground in product and technical innovations every day!

SB ResponseModel team's role is to support the prediction of Click Through Rates, View Rates, and Conversion Rates for Sponsored Brands. Our goal is to enhance advertising efficiency, improve the shopper experience, and promote SB product recognition. We collaborate with different teams across the Amazon Ads to build scalable online and offline ML infrastructure systems to accelerate science innovations, facilitate business growth and promote technology innovation.

As an Applied Scientist on this team, you will:
- Drive end-to-end Machine Learning projects that have a high degree of ambiguity, scale, complexity.
- Perform hands-on analysis and modeling of enormous data sets to develop insights that increase traffic monetization and merchandise sales, without compromising the shopper experience.
- Build machine learning models, perform proof-of-concept, experiment, optimize, and deploy your models into production; work closely with software engineers to assist in productionizing your ML models.
- Run A/B experiments, gather data, and perform statistical analysis.
- Establish scalable, efficient, automated processes for large-scale data analysis, machine-learning model development, model validation and serving.
- Research new and innovative machine learning approaches.
- Recruit Applied Scientists to the team and provide mentorship.

Impact and Career Growth
You will invent new experiences and influence customer-facing shopping experiences to help suppliers grow their retail business and the auction dynamics that leverage native advertising; this is your opportunity to work within the fastest-growing businesses across all of Amazon!
Define a long-term science vision for our advertising business, driven fundamentally from our customers' needs, translating that direction into specific plans for research and applied scientists, as well as engineering and product teams.
This role combines science leadership, organizational ability, technical strength, product focus, and business understanding.