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Sr. Lifecycle Marketing Manager
Amazon
Marketing & Communications
Multiple locations · United States · Texas, USA · Malvern, PA, USA
Posted on Oct 22, 2024
DESCRIPTION
Blink Marketing is looking for a data-driven, customer-obsessed marketing manager to drive scaled email marketing campaigns globally. In this role you will be responsible for defining and executing the vision for email marketing strategies and campaigns with global scope. This role will have end-to-end ownership of subscription campaigns, including automated flows and promotional emails from strategy to execution with a strong foundation in e-commerce best practices.
This is a critical role on our marketing team as we look to scale acquisition, engagement, and retention efforts world-wide. This role will manage all acquisition email campaigns across Sonar and Braze including prospecting, TPR, Marquee, and APOS campaigns. They will manage device launch campaigns, prospecting, and campaign management. They will aim to become an Amazon Email Bar Raiser acting as the SME for all awareness, acquisition, and conversion email programs working with Developers, Creative, Product, and Biz
Dev.
They will support select international markets and cross-functional programs including co-marketing Smart Home campaigns to generate new households and LTV.
This role can be located in Boston, Los Angeles, Irvine, Hawthorne, Santa Monica, Malvern, Seattle or Austin.
Key job responsibilities
- Own email marketing campaigns from beginning to end from gathering of requirements, design and development, to testing, launch, and reporting
- Generate on-brand, best-in-class content, tailored to appropriate customers
- Leverage Braze, Sonar, and other email tools to increase performance
- Build email programs and execute campaigns that drive awareness, engagement, and revenue
- Work with stakeholders to build campaigns that inform customers of launches, promotions, news, and events
- Create and test campaigns and templates that align content to customer preferences
- Analyze, report on, and optimize against key metrics including CTR, open rates, revenue lift, and engagement
- Recommend and implement iterative A/B testing to continually improve performance through optimized messaging and targeting
- Develop and lead an annual email marketing plan to align on key growth areas, maintain a project schedule, and make it visible to leadership
- Gain subject matter expertise in customer pain points and deliver proactive solutions
- Research and develop an iterative testing strategy to gain insights and continuously improve the customer experience
- Work with marketing, content, design, product, support, engineering, and leadership to align channel initiatives with business goals
- Analyze cohorts and segment effectively to drive growth
- Track email best practices, industry trends, and make proactive recommendations
A day in the life
This role's primary focus will be to build and execute global email marketing strategies and campaigns to enhance the customer experience and drive growth for our business. The ideal candidate has experience leveraging data to gain insights and solve problems, an eye for design, experience with content strategy, and technical email development skills.
You will bring your proven creative, analytical, and strategic capabilities to imagine, develop, plan, implement, and optimize compelling campaigns that deliver results.
You think strategically and execute flawlessly. You understand data workflows, customer segmentation, automation and personalization, ecomm and consumer marketing, and testing best practices.
You earn trust with key stakeholders across multiple teams and are excited to test and learn in a data-driven environment. You work autonomously yet enjoy collaboration, handle multiple large-scale initiatives, and deliver results that raise the bar.
About the team
Blink Marketing is dedicated to delivering the best experience for our customers while driving growth for the Blink business. We are committed to upholding our Leadership Principles including learn and be curious, earn trust, deliver results, and of course — customer obsession. We strive to produce best-in-class content, creative, and campaigns across channels and markets. We embrace our differences, seek to raise the bar, and work tirelessly to surprise, delight, and innovate. Blink is one of the fastest growing businesses in Devices.
BASIC QUALIFICATIONS
- Bachelor’s degree in marketing, business, communication, computer science, or other related field (MBA is a plus)
- 6+ years experience with marketing automation platforms, direct experience on Braze required
- 6+ years experience building, executing and scaling cross-functional email marketing campaigns (including automated flows) from concept to completion; including testing, sending, and reporting for an established brand
- 6+ years of professional e-commerce or consumer marketing experience
- 6+ years experience using analytical tools to measure performance, determine improvements and innovations, and make adjustments accordingly
- 6+ years of basic HTML and/or XML, plus the ability to learn our in-house analysis tools quickly
- 6+ years experience creating global campaign strategies and running multi-lingual campaigns when a translation is provided
- 6+ years experience using customer research, data and metrics to back up assumptions, generate forecasts, and assess the efficacy of programs
- 6+ years of proven experience working with Braze and Email Developers
- 6+ years of experience with Figma, Adobe Creative Suite, and Office
- 4+ years of email marketing team management experience strongly preferred
PREFERRED QUALIFICATIONS
- Proven experience presenting metrics and progress to goal to senior leadership
- Attention to detail, excellent organization skills, and ability to manage multiple projects and responsibilities
- Experience in B2C, digital advertising, and ad-tech products/services
- Strong execution capability with highest standards in a rapidly evolving business
- Ambitious self-starter with demonstrated ability and willingness to roll up sleeves to get the job done
- Strong drive for results with the ability to manage independently
- Excellent written and verbal communication skills
- Experience working cross-functionally across Sales, Product Management, Marketing, PR, Legal, and Research
- Experience building and optimizing multi-touch attribution models
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $141,400/year in our lowest geographic market up to $233,800/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.