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Sr. Regional Media Manager, LATCANZ Paid Media
Amazon
Marketing & Communications
Culver City, CA, USA
Posted on Oct 17, 2024
DESCRIPTION
Amazon Prime Video is seeking an experienced, strategic Senior Regional Media Manager to oversee Local and Sports content launches (movies, series, and sports properties) across the Canada /Australia/New Zealand (CANZ) region. In this critical role, you will be responsible for developing and executing innovative, high-impact media plans to drive awareness, consideration, and acquisition for Amazon's Prime Video streaming service.
This central role will be accountable for managing and standardizing the way of working between the LATAM/Canada (LATAMC) and ANZ agencies, the regional agency hub, and internal local/regional stakeholders.
Key job responsibilities
- Develop and execute comprehensive, data-driven media strategies and plans for Prime Video's Local & Sports content launches in the CA/AU/NZ markets.
- Serve as the single media owner for campaigns within your scope, aligning and engaging with cross-functional teams (media agencies, marketing, performance/growth, business analytics) to set strategy, define attribution and measurement, and drive optimization.
- Manage media planned vs. actual investments, optimize media spending and performance, and ensure standardized reporting between the LATAMC and ANZ regions.
- Conduct in-depth analysis of full-funnel media performance to uncover insights and opportunities that can enhance content growth and campaign effectiveness.
- Collaborate with LATAMC and ANZ media agencies, as well as marketing stakeholders, to ensure seamless campaign implementation and integration.
- Continuously seek to improve processes, scale media guidelines, and share best practices and insights to drive efficiency and consistency between ANZ and LATAMC.
- Thrive in a fast-paced, flexible environment, adapting your scope as needed to cover single-title, multi-title, and brand/sports campaigns in CA/AU/NZ as well as LATAM.
A day in the life
You start by reviewing campaign performance for your AUNZ and Canada markets, analyzing full-funnel metrics to identify optimization opportunities. Next, you sync up with the LATCANZ media team, sharing insights and aligning on regional strategy. You then meet with each agency leadership to discuss results, address partnership needs, and collaborate on improvements. In the afternoon, you present data to the cross-functional AUNZ and Canada teams, ideating on tests to boost engagement and conversion. As you wrap up, you ensure all assets and reports are centralized, then dive deeper into analyzing a key sports campaign to inform future plans. Throughout, your project management and collaboration skills help you seamlessly coordinate across internal and external stakeholders.
About the team
Prime Video team is focused on one mission: to give consumers the world’s best-in-class digital video customer experience. To achieve this mission, LATCANZ paid media team works to find effective, efficient and scalable ways to connect the audiences of Latin America, Canada, Australia and New Zealand with the content they will enjoy, showcasing our vast catalog in the right moment, to the right person and with the right content.
BASIC QUALIFICATIONS
- 8+ years of professional non-internship marketing experience, with a minimum of 6 years of progressive experience in media planning, optimization, and analysis, ideally with a focus on global/regional campaigns.
- Proven track record of developing and executing successful, data-driven cross-platform media strategies and driving continuous improvement.
- Excellent project management, communication, and stakeholder management skills.
- Fluency in English. Proficiency in Spanish/Portuguese is a plus.
- Strong analytical and problem-solving skills, with a data-driven approach to decision-making.
PREFERRED QUALIFICATIONS
- Bachelor's degree in Marketing, Advertising, Analytics, or a related field.
- Experience in multi-country campaign management.
- Familiarity with the Canada, Australia and/or New Zealand markets and/or media landscapes.
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112,800/year in our lowest geographic market up to $186,500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.