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Are you ready to accelerate the future of car shopping and ownership? Amazon is seeking a visionary Senior Marketing Manager to drive our rapidly expanding Amazon Autos business.
In this high-impact role, you will be the driving force behind our omnichannel marketing strategy, blending innovative digital experiences with immersive physical activations to captivate both automotive dealers and tech-savvy consumers. Leverage Amazon's trove of customer data and insights to target your initiatives, crafting personalized campaigns that turn passive browsers into passionate buyers.

As a key partner to our business development and operations teams, you will play a pivotal part in shaping the very future of online vehicle retail. Your strategic counsel and collaborative spirit will be instrumental in aligning cross-functional efforts to deliver a seamless, customer-centric experience.
Bring your entrepreneurial flair and passion for innovation to the table, and you'll have the freedom to push boundaries, test bold ideas, and rapidly scale what works. Ready to transform the way the world buys and owns cars? Join us in rewriting the rules of the online vehicle sales.

Key job responsibilities
1. Omnichannel Marketing Strategy Development - Devise and execute integrated marketing campaigns leveraging both digital and physical touchpoints. Strategically participate in key industry events and consumer-facing experiences to showcase Amazon's automotive capabilities

2. Partnership & Channel Management - Negotiate favorable terms and develop co-marketing programs to drive mutual success

3. Customer Acquisition and Engagement - Leverage Amazon's customer insights and data to develop targeted, personalized marketing strategies. Implement innovative tactics, including influencer collaborations and experiential activations, to captivate the tech-savvy, millennial car buyer

4. Performance Tracking and Optimization - Establish and monitor key performance metrics to measure the impact of marketing initiatives. Analyze results, glean insights, and continuously optimize campaigns to drive improved outcomes

5. Cross-Functional Collaboration
Work closely with business development, product marketing and operations teams to align on go-to-market strategies. Communicate effectively with senior leadership to report on progress and secure support for new initiatives