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DESCRIPTION

Prime Video (PV) brings together the world’s best creators with the most passionate communities in a way that no other entertainment brand can. Not only are we a one-stop hub for distinctive, critically-acclaimed and award-winning original programming including TV series such as The Boys, The Marvelous Mrs. Maisel and Jack Ryan and movies like Air, Saltburn, The Idea of You, and Road House, but we offer a multi-dimensional experience that allows subscribers to fully immerse themselves in their fandom: to read the book, to listen to the soundtrack, to buy the costume, to replay live sports in real time, and more. And that breadth and connection to the Amazon family of brands, along with the support of a passionate and diverse global team, makes Prime Video a company where creators and makers of all kinds can build their future.

We are looking for a smart, customer-obsessed, and analytical Product Marketing Manager to help grow our digital video business and create innovative and engaging customer experiences. If you want to operate at start up speed, solve some of the hardest problems, and build a service which customers love, Prime Video might just be the place for you.

This role will be responsible for planning and executing best-in-class video strategies aimed at optimizing the PV Storefront customer experience (CX) across various customer cohorts with the ultimate goal of driving customer acquisition, engagement, and retention. Candidates will have experience working cross-functionally across internal business/product teams globally, driving marketing programs that reach millions of customers, and analyzing data to influence two-way door decisions that best resonate with customers. Candidates will also drive and optimize existing storefront auditing programs to identify immediate customer-facing defects as well as feature requests for longer-term improvements. A mind for innovation, thinking big, and learning through testing is highly valued.

Key job responsibilities
- Collaborate with technical and business teams to enhance the customer storefront CX by identifying solutions through automation.
- Develop customer segmentation experiment roadmap and manage targeting and segmentation, messaging, content and design, planning and execution as well as reporting on individual campaign results and bigger picture trends.
- Execute A/B tests, analyze results, and present results/recommendations effectively to different levels of stakeholders including senior leadership.
- Translate analytical findings into actionable insights and concise business actions and recommendations.
- Manage storefront auditing mechanisms across multiple organizations and identify opportunities to improve the customer storefront CX.